Skip to main

A Nice Word of Mouth Case Study

Authors: 10XMarketing Jay Baer
Posted Under: The Talk Triggers Show
Hosted By
Listen to more The Talk Triggers Show:
About The Talk Triggers Show:

Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger.

Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result.

Every show is just 6 minutes long – perfect for binging. It’s inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you’ll love it.

The story I share on episode 6 of The Talk Triggers Show is one of my favorite case studies. Find out how a debt collector in Wisconsin turned their entire industry upside down.

Debt collectors aren’t known for being the nicest people to deal with. That’s hardly a surprise when their method for getting their customers to pay often involves threats and coercion. It’s safe to say that it’s not a business where you’ll make many friends…unless you’re a debt collector that does things differently.
The story I share with you on this episode of The Talk Triggers Show is one of my favorite case studies. It’s about a medical collection agency that has become one of the fastest growing companies in all of Wisconsin, and is one of the leading debt collections agencies in America.
How did this happen?
Well, the owner of the business decided to toss the typical debt collections playbook out the window and collect debts his way.
If you want to find out how this debt collector turned the entire industry upside down with a single, strategic, operational approach, make sure you don’t miss episode 6 of The Talk Triggers Show!
Mentioned in this episode:

Make sure you never miss an episode by subscribing to The Talk Triggers Show on YouTube and/or on your favorite podcast app!

Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer