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A Nice Word of Mouth Case Study

Authors: 10XMarketing Jay Baer
Posted Under: The Talk Triggers Show
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Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger.

Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result.

Every show is just 6 minutes long – perfect for binging. It’s inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you’ll love it.

The story I share on episode 6 of The Talk Triggers Show is one of my favorite case studies. Find out how a debt collector in Wisconsin turned their entire industry upside down.

Debt collectors aren’t known for being the nicest people to deal with. That’s hardly a surprise when their method for getting their customers to pay often involves threats and coercion. It’s safe to say that it’s not a business where you’ll make many friends…unless you’re a debt collector that does things differently.
The story I share with you on this episode of The Talk Triggers Show is one of my favorite case studies. It’s about a medical collection agency that has become one of the fastest growing companies in all of Wisconsin, and is one of the leading debt collections agencies in America.
How did this happen?
Well, the owner of the business decided to toss the typical debt collections playbook out the window and collect debts his way.
If you want to find out how this debt collector turned the entire industry upside down with a single, strategic, operational approach, make sure you don’t miss episode 6 of The Talk Triggers Show!
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