About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Ricky Cadden, Social and Digital Content Manager for TripCase, joins the Social Pros Podcast to discuss the power of search engine optimization, targeted social, and internal resource management.
Scrupulously Social and Slangy SEO
With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. By focusing on social returns, playing to the strengths of each medium, and finely tuning SEO, Ricky manages to find success with a variety of content in each arena. From Facebook to Twitter to blogs, he has high-performing social with measurable results.
TripCase is now a powerhouse mobile app that seamlessly manages at least 30 million trips each year using the combined power of over 40 airlines and more than 110,000 travel agents.
In This Episode
- How realistically evaluating social returns can lead to a more focused engagement plan and higher returns
- Why showing your collaborators an example of what you can do can lead to better cross-organizational buy-in
- How inhaling and exhaling data can lead to a more feature-rich product and more clients
- Why becoming familiar with the vernacular around your product can mean better SEO results
Quotes From This Episode
“A large part of it is identifying what’s going to bring you a return and what’s not.” —@rcadden
“Working with the product team… I’m saying, ‘Here is the content that I already have, here are the ways that I would like to improve the content if you can get me this data.'” —@rcadden
“Anytime I can show my product team [that] if you assign resources to this, this is what you’ll get… that’s really powerful.” —@rcadden
“Targeting and using that personalization data is really crucial.” —@rcadden
“One of the tricks to search engine optimization and marketing is identifying those key words.” —@rcadden
“The way that they’re going to talk about it to their friends—that’s the one that you need to be all over.” —@rcadden
- Ricky Cadden’s Twitter: @rcadden
- TripCase: Blog, Twitter, Facebook, Instagram, LinkedIn, YouTube
- TripCase post “How to Choose a Travel Laptop”
- Symbian Guru
“If you think with that mindset when you’re creating your processes and setting up, ‘This is how this is going to work and this is how this is going to slow,’ then when you do get that opportunity, you’re ready to roll. You’re ready to hit the ground running and you can scale.”
If you could do a Skype call with any living person, who would it be?
A first for Social Pros! Given this chance, Ricky would chat it up with the one and only Adam Sandler. He’d love grab a beer with him and discover his secret for getting people to fund his movies. Because while Ricky loves him and his movies, they are perhaps not the wisest investment…
See you next week!