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A Very Smart Way to Combine Search and Social

Authors: Jay Baer Ricky Cadden
Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Ricky Cadden, Social and Digital Content Manager for TripCase, joins the Social Pros Podcast to discuss the power of search engine optimization, targeted social, and internal resource management.

Ricky Cadden - InstagramScrupulously Social and Slangy SEO

With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. By focusing on social returns, playing to the strengths of each medium, and finely tuning SEO, Ricky manages to find success with a variety of content in each arena. From Facebook to Twitter to blogs, he has high-performing social with measurable results.
TripCase is now a powerhouse mobile app that seamlessly manages at least 30 million trips each year using the combined power of over 40 airlines and more than 110,000 travel agents.

In This Episode

  • How realistically evaluating social returns can lead to a more focused engagement plan and higher returns
  • Why showing your collaborators an example of what you can do can lead to better cross-organizational buy-in
  • How inhaling and exhaling data can lead to a more feature-rich product and more clients
  • Why becoming familiar with the vernacular around your product can mean better SEO results


Quotes From This Episode

“A large part of it is identifying what’s going to bring you a return and what’s not.” —@rcadden
“Working with the product team… I’m saying, ‘Here is the content that I already have, here are the ways that I would like to improve the content if you can get me this data.'” —@rcadden
“Anytime I can show my product team [that] if you assign resources to this, this is what you’ll get… that’s really powerful.” —@rcadden
“Targeting and using that personalization data is really crucial.” —@rcadden
“One of the tricks to search engine optimization and marketing is identifying those key words.” —@rcadden
“The way that they’re going to talk about it to their friends—that’s the one that you need to be all over.” —@rcadden


See you next week!

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