About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros.
Give, Give, Give Generously on Social Media
If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators.
She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community.
Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy.
So much to unpack – don’t miss it!
In This Episode:
- 0:00 – Introduction
- 3:46 – Amy returns to Social Pros (after 6 years!)
- 4:41 – What Amy’s up to now
- 9:08 – How Amy evolved into Good Morning Good Life TV
- 12:52 – Navigating algorithms
- 19:57 – How clients can own their social
- 24:10 – The right cadence for CTAs
- 29:12 – From solo to managing a team
- 29:33 – How Amy nurtures her community
- 35:34 – Setting intentions
- 39:17 – Amy’s book and implementing mindfulness
- 41:10 – Final two
- 43:26 – Outro
Quotes From This Episode:If you ask me any day of the week why I do what I do, it’s because I like helping people. Click To Tweet
“You do not have a sustainable business if you are simply a social media account.” @Schmittastic
“When you learn how to listen to your audience, you’ll know how to strike a nerve.” @Schmittastic