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An Extra Special Social Pros: Meet the Co-Hosts!

Posted Under: Social Pros Podcast
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Hosted By
10XMarketing

Anna Hrach

Convince & Convert
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire to be or recommend a guest, please email leanna@convinceandconvert.com.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Old friends and new beginnings The last episode of Social Pros marked the end of an era for pioneer hosts, Jay Baer and Adam Brown. But they definitely left Anna Hrach in great company as ICUC’s Erika Lovegreen and Convince and Convert’s Daniel Lemin step up to the plate as the new co-hosts. Seeing as […]

Old friends and new beginningsAn Extra Special Social Pros: Meet the Co-Hosts!

The last episode of Social Pros marked the end of an era for pioneer hosts, Jay Baer and Adam Brown. But they definitely left Anna Hrach in great company as ICUC’s Erika Lovegreen and Convince and Convert’s Daniel Lemin step up to the plate as the new co-hosts.

Seeing as they’re no strangers to the show, they fit right in to this episode of the Social Pros podcast. Alongside Anna, they discuss some of the things they hope to cover on the show moving forward. They also delve into discussions about their favorite social media platforms and round things up with a modified version of the “big two.”

Heads up: If you’re still on the fence about the Metaverse, you’ll want to tune in to this episode for some unmissable insights from both Erika and Daniel.

In This Episode:

  • 02:20 – Erika’s experience keeping the secret that she’d be joining Social Pros
  • 03:28 – Erika shares some info about herself and the ICUC
  • 06:12 – Anna announces ICUC as the podcast’s new sponsor
  • 07:34 – Daniel introduces himself and shares his experience as an author
  • 10:59 – Why Erika hopes to discuss growing community spaces on the show
  • 12:46 – Daniel’s take on the rising cases of burnout among social media content creators
  • 15:10 – Why mental health is a big conversation in community management spaces
  • 16:44 – Why brands need to gear up for the metaverse
  • 20:11 – Questions surrounding the metaverse
  • 22:17 – Thoughts on how TikTok creators will leverage the new 10 minute time span
  • 24:10 – Why there’s more to Reddit than what meets the eye
  • 27:38- Erika and Daniel share what currently excites them about social media

Quotes From This Episode:

The metaverse is going to tell us what it's capable of. Sure, we can all build things on top of it, but ultimately, it's going to create its own limits. Click To Tweet
“Currently, TikTok accommodates a zero-level attention span, so it’s interesting and scary to see where they go with a 10-minute video format.” @daniellemin
“There’s a massive opportunity for brands on platforms like Reddit, Twitch, and Discord — their users are highly loyal, passionate, and have different expectations.” @eelovegreen

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Episode Transcript

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transcript was exported on May 13, 2022 – view latest version here.

Anna

Hrach:

My

dear social pros, podcast, friends. Thank you so much for joining us again today. I’m Anna Hrach from convince and convert. And if you’ve been listening to the show for some time, you will know and recognize my voice already. But if you listen to last week’s episode, you’ll also know that you’re gonna be hearing my voice a little bit more often than before. And you’re also going to hear two more voices on this show too. Now, last week we did just barely tease out who your new cohost will be. And I’m so honored and I am so excited to introduce them to you today. They have been social pros guests before, as we mentioned, they are both incredibly accomplished as you’ll hear today. And as we get into the show, most importantly, they are also true social pros. So welcome. Welcome. Welcome to the show. Daniel Lemin, senior strategist and customer experience advisor at convince and convert and Erika Lovegreen SVP marketing and communications at ICUC. Welcome to the show you two.

Daniel

Lemin:

Hey,

Hey,

Erika

Lovegreen:

So

glad to be here, Anna. Thank you for the introduction.

Anna

Hrach:

Oh,

I’m so excited for you two to be here. Now. I know you two really, really well, and I’m so excited for all of our listeners to get to know you better today too. Now of course, everybody knows you both as guests of the show from before. But we’re gonna get to know you both as host today. We’re gonna talk a little bit about some of the things we wanna cover going forward in the show, some of the guests that maybe we wanna see on. So it’s gonna be a really fun show today, but let’s give everybody a chance to get to know you now, Erika, because you just had your episode. Most recently, it was actually back on February 28th, 2022 episode 512. If anybody wants to go back and listen to that, it was a great, great show. Highly recommend. Now, Erika, what’s funny is on that show, Jay actually kind of hinted that you’d be joining the show soon, and, and we didn’t explicitly say it, but he said something to the effect of like, you’re a good friend of the show and soon to be a good friend of everybody else’s too, was it so hard to not spill the beans at that point?

Anna

Hrach:

Cause

you knew, we knew we just were waiting a little bit. So what were you like? Oh, I just wanna announce it.

Erika

Lovegreen:

Yeah,

I think it was definitely one of the harder secrets to keep. I had a big cheesy smile on my face. And you know, but truly I think like like all I’ll say, you know, good things come to those who wait. So I just that patience getting to really take in, listen back to old shows and just really get excited. I’ve been a, I’ve been a fan, a fan girl for a very, very long time. So it was really nice to take that all in, take the time to think through how I can provide the most value and get to really experience and celebrate the social pros out there through this process. So yes, it was a tough secret to keep, but I’m really excited to be here.

Anna

Hrach:

Yeah.

And I’m, I’m so excited for you to be here too. Now. Of course we did cover a little bit about you on the show. Most recently, again, everybody episode 512, but Erica, give everybody a little bit of a primer again on who you are your background. And also we have a little bit of news about ICU C, but please tell everybody a little bit about ICU C as well.

Erika

Lovegreen:

Yeah.

So as Anna mentioned, Im head of marketing over at ICU C if you’re unfamiliar with us, we’re really experts in social media, community management. We’re here to fill those gaps. We’re here to scale up teams. We’re here to help community conversation. We know right now it’s very, very hard to navigate all the conversation that might be happening for a brand on social, new platforms are emerging every single day. And we do that at scale. So whether we’re just helping a brand cover conversation on one singular channel or whether we’re there across all, we do everything from moderation. Again, community management, social listening strategy, you name it twenty four seven, three hundred and sixty five days a year. Every Monday is the same as any holiday is the same as any other day. We we really live and breathe that, that community conversation and a little bit of background on me, I started in news.

Erika

Lovegreen:

So

I always wanted to be a storyteller. I really loved community. I loved telling stories about my own backyard. I was a producer for a news station and then my career continued to move in shake. I actually got into public relations after that for a healthcare corporation. What I really loved about working in healthcare is getting to see those frontline workers, the nurses, the heroes, those who are really, really hands on taking care of people every single day. The unexpected thing that happened there is I really came to appreciate those were who were caring for brands. And so the frontline brand healthcare workers where my career is now today at ICU C, I love telling the story and amplifying ICU C story, because I think it’s really incredible. The people who are doing the day to day work, it is the hardest work in social media right now is to be a community manager.

Erika

Lovegreen:

And

it’s not the prettiest work. It’s not glamorous, but again it’s where the brands meet their fans. And I just take so much pride in getting to, to tell that story, getting to be an advocate for communities, getting to be an advocate for brands for consumers every single day. So I’m still storytelling, but my career took some twists and turns. I think atypical road sometimes can be the most exciting and never thought I would find myself in that agency landscape, but feel very fortunate to be here and to get to help tell more stories through this opportunity with social pros,

Anna

Hrach:

Pros.

Yeah. So excited for you to be here too. And so excited that you get to carry on the tradition of telling stories and now you’ll be able to help other social pros tell their stories on the podcast. So, so excited to have you here. Also a great time to mention that I see UC is our, our brand new sponsor of social pros. So huge. Thank you to ICU C and Erica. It’s so great to have you here. I’m so excited to have your voice on the podcast.

Erika

Lovegreen:

Thank

you Anna. Me too.

Anna

Hrach:

Now

of course we have Erica and we also, as I mentioned, have Daniel now, Daniel, I know you very, very well because we have actually worked together quite a bit at convince and convert. Actually we started working together about five years ago. And now Daniel, your episode was a little bit further back than Erica’s. So Erica’s was 512. I believe I, I, I’m not even gonna know what episode number this is, so I’m not even gonna try, but Daniel, your episode was episode 193 and I believe that was all the way back in 2015.

Daniel

Lemin:

That

sounds about right. Yeah. I would say that sounds pretty accurate.

Anna

Hrach:

Yeah,

because you came on the show right after you wrote your first book manipulated and you talked all about online ratings and reviews and what’s crazy is I went back and looked at the show notes and I, I read through a couple of comments and it’s like so much has changed and so much has still stayed the same. And it’s so crazy, but I’m please introduce yourself to everybody because I know you so well and I want everybody else to get a refresher on Daniel lemon.

Daniel

Lemin:

You

bet, you bet. I’m so excited. This was a, a thing in the making for a long time. And I’m, I’m really delighted to be part of this Motley crew of social pros and, and, and particularly just part of this community. I think there’s Erica, you said it so well, like this is one of the hardest jobs in marketing, if not the hardest job in marketing right now, because you have to be so good at so many different things. And I’m, I just get so impressed when I see people being able to, to execute in their role at, at that level, you know, creating content, creating strategy being the, the helpful customer service person that ultimately they get called on to be I think it’s just such an impressive feat. So I’m glad to be back in the, in the fold and, and in the community.

Daniel

Lemin:

And

Anna you’re correct. I, I was last on social pros for what was at the time, my first book about ratings and reviews largely about ratings and reviews, kind of about online reputation. We talked a lot on that episode if I remember which maybe I don’t, , it’s been, it’s been a minute, but we talked a lot about kind of online trolls and, and how to battle back haters. And gosh, not much has changed. We, we have online trolls and haters. They’re just in different places now. Which is part of the challenge. I think with being a social pro is kind of dealing with that day to day. So definitely eager to explore some of the techniques those in the industry are using to, to, to deal with that. Like how do they keep themselves engaged and motivated day to day?

Daniel

Lemin:

You

know, I since have since gone on to write a second book with our beloved J bear just a few years ago, we, we wrote talk triggers together. So a lot of interest in customer experience, a lot of interest in word of mouth, but frankly, all of that happens pretty much on social anyway. So we can’t really talk about one thing without the other. So I’m sure we’ll continue to explore those topics in in some depth here with with guests and and have that conversation.

Anna

Hrach:

Yeah,

absolutely. And, you know, it’s funny that Daniel, you bring up how, you know, back then you were talking about trolls and, and online reputation management and, you know, some things stay the same and some things change. And it’s crazy that I think, especially lately on TikTok, I’ve been seeing this rise from creators being really, really burnt out like, like creators coming on screen and basically in tears because like those online trolls are back and there’s a lot of burnout in social in general right now, which is definitely something I would love to explore more in topics as we go forward into the show. And as we’re, you know, planning future episodes, and we’re looking at, at, at different topics that we can tackle, that’s definitely one of the things that’s at the top of my list, but I’m curious what is at the top of both of your lists in terms of topics you’d like to cover, because obviously the show has been on for 10 years, but we’ve barely scratched the surface of what we can talk about in social and it changes every day. So we’d love to hear Erica, what’s, what’s at the top of your list for topics you’d love to cover.

Erika

Lovegreen:

You

know, for me, obviously community is really, really interesting and really important, and there’s so many more community spaces that are growing or sort of not fully appreciated. And their potential is just starting to really become, I think, more realized I’m super interested, discord, Twitch, Reddit, some of these spaces where people really are having flowing conversation. We need to just know that there is an opportunity for brands. So let’s definitely start there. There’s a massive opportunity. The individuals who use these spaces are highly loyal. They’re really passionate individuals and they, but their expectations are a little bit different. And I think that how brands and how organizations and how even community managers work in this space needs to be uniquely tailored. And so I’m really just fascinated about how they’re growing, how there’s more visibility than ever before with conversations around the metaverse and what that is going to mean. And, and maybe not mean, and I think there’s just a tremendous opportunity to dig a little bit deeper as thought leaders within that social space problem solved together and and hear from some great leadership on, on how it’s continuing to evolve and what as, as social media enthusiasts, what we can do and what we can advocate and what we can provide.

Anna

Hrach:

Yeah,

absolutely. It’s you brought up a couple of things that are near and dear to my heart in there, but before we get into that, cuz that’s another question I have lined up for you too. Daniel, what about you, what’s at the top of your list in terms of topics that, that you wanna cover and areas that you wanna explore in more depth?

Daniel

Lemin:

Yeah,

I mean, I think burnout is really an interesting thing. There’s so many facets to it. I’ve I also Anna, you were just mentioning on TikTok. You’ve been seeing that I have two, I’ve been seeing some creators kind of falling apart. Not surprisingly, I think it’s remarkably hard work, but I also read that YouTube is having a huge struggle, keeping their creators engaged and creating content. And I have to wonder on the, on the brand side, is that happening too? Because I don’t know. I mean, creating content is just a nightmare. You know, it takes a lot of effort, a lot of of resources and are people experiencing that on the, on the brand side as well. Just kind of the burnout of constantly having a churn stuff out day after day after day and how we’re dealing with that.

Daniel

Lemin:

But

the other, the flip side of that are fans burning out, you know, are, is part of you see like Doja CAD and, and Cardi B, Cardi B quit. Like she quit social media last night at the Grammy’s because of just her community feeling so toxic, is it, you know, is it the fans are kind of also burning out and just their attention is waning. I think there’s some, some truth to that. And I, I do believe Erika very strongly in this kind of the growth of these little micro communities around discord and Twitch. It’s just places where people wanna spend time with the people they really wanna be around and not, not the rest. And that’s kind of interesting. That’s a new twist, it’s a new and old twist on social, right. I mean, it all kind of got started with message boards and we’re all kind of going back to that, you know, I just wanna be around the people that, that I are in my community.

Anna

Hrach:

Yeah.

And really good point again, going back to what Erica had mentioned as well, you know, being a community manager right now is one of the hardest things. Like if we’re seeing like big celebrities with huge teams burning out, like what about the people managing it? So, you know, Erica, I’m sure even in your intro, every community manager was like fist pumping in the air, like yes, recognition finally, like it is hard and especially you have to take this, you have to take some of the worst of the worst of the worst with a smile and you know, not that it’s not a rewarding career or that, or that there isn’t any, any good that comes of it, but it is it’s, it can be really taxing. So yeah, I’m really excited to jump into that area as well.

Erika

Lovegreen:

Yeah.

I think mental health has definitely been a big conversation in the community management, social media space for probably many of us on this, you know, listening in, I, I think it’s it’s something that has maybe hasn’t even been fully understood as all of this has continued to evolve the COVID, you know, pandemic landscape for all of us. I think it’s gonna be another fascinating topic to continue to explore, understand but we need to surround our community managers. We need to recognize how very, very special they are and how special this work is, but it’s also important too. And when you get up every day, you live your mission, you know, your mission and you know, the why of it you know, that certainly can help a little bit too in some of those harder, more difficult times.

Anna

Hrach:

And

you know, and again, not to lean so far into the negative here. I mean, there’s so much good and we’re gonna talk about a lot of good stuff, but you know, Erika, to circle back around, you had also mentioned them better verse, and I know on your episode that was something you were really, really excited and exploring. And I have to be honest, that’s one area where I’m really kind of deficient right now and I haven’t spent as much time really digging into because I’m just curious to see what it plays out. Like there’s so many predictions about it and there’s, you know, I feel like there was like this huge rush when it was first announced and now nobody’s really talking about it. So I’m just kind of curious and like sitting back and watching, but curious what your thoughts are on metaverse right now.

Erika

Lovegreen:

I

mean, for nerds like me, the metaverse has actually been around for quite some time. So for many of us who really have been following this space, it was only, I think really brought into mainstream because of Facebook and their announcement. But many of us have actually been sort of looking ahead to metaverse up to meta spaces for quite some time. This has been, you know, certainly within a lot of threads and a lot of forms and a lot of, a lot of conversation in more micro communities. You know, I think for me, there was definitely a big rush and a, you know, a sexiness to what is this going to mean for brands? I think the reality, we need to know that the, the group of gen Z and even the alpha generation that are coming up behind all of it there, my eight year old was handed an iPad in kindergarten and is playing Minecraft.

Erika

Lovegreen:

Their

brains are being wired completely differently. Very instantaneous. They’re being really accustomed to kind of going from one world to another they’re creators. They’re very, very creative because if you’re in Minecraft or Fortnite or any of these sort of gaming spaces, you’re creating, they’re also being pushed more into stem than ever before. So when it comes to what the metaverse is gonna mean for marketers and for brands and how they play in that space, do I think that everyone’s gonna be walking around with virtual reality headsets and is augmented reality gonna jump out of our phones the way that maybe one’s predicted? No, I don’t think so, but I do think we cannot ignore as a marketing and a social community that these kids are being wired differently. So I think we just need to be curious at this point, I think we have to have our guard up.

Erika

Lovegreen:

We

need to know that there’s an interest in instantaneous and live streaming and in, you know, communication that is quick and fast and again, more community oriented and how visually that comes to life. I’m not sure yet, but I do think that it would be a mistake for us to discredit it. I think it might also be a mistake to, you know, completely run into any specific space. But I think we need to know that there’s gonna be convergence amongst channels. We need to prepare ourselves for that and maybe do some light testing and understand our audience better and what convergence of channels might mean for our specific audience. But proceed with caution and, you know, but just understand that this group is growing into this space and we can’t ignore that they’re gonna be different.

Anna

Hrach:

So

does that mean that Danielle and I should just go by in Oculus right now and just, we should have all of these maybe, you know, maybe I just got a little too burnt from like Google glass and like the, the promise of AR and you know, I don’t know. Maybe I grew up in like that age of like, like sci-fi was so supposed to predict the future and then you got there and you’re like, oh man,

Daniel

Lemin:

That

wasn’t and if you’re old, like me, you remember second life I’ve been in the metaverse since second life was around.

Anna

Hrach:

I

was gonna say that has been the joke. Yeah. DL, are you excited about second, second life,

Daniel

Lemin:

Second,

second life. Is that, is that third life at that point? Are we now in third life?

Anna

Hrach:

Is

second life square? Yeah,

Daniel

Lemin:

No,

yeah, I think so. I mean, the metaverse is gonna tell us what, what it it’s capable of. You know, we, we can all like build, you know, things on top of it, but ultimately it’s gonna kind of create its own limits. I think people, you know, there are PE obviously the earliest of early adopters right now, but there’s some brands doing cool stuff in the metaverse, you know, Nike and, and some of the fashion brands are trying to figure out how to be relevant there. And that, that is the big question, right? Like what do we do with this? Do we just set up a storefront and sell virtual things? Do we, do we make our own metaverse like, how is that gonna work? But ultimately I think we’re gonna, I think there’s a lot of possibility and it, we are fooling ourselves. If we think kids like young kids, haven’t been in the metaverse for the last two years in schools, right. They’ve been more or less kind of in a virtual world that, so this is gonna feel very second nature to them or

Anna

Hrach:

Third

that’s true.

Daniel

Lemin:

Life

nature, something

Anna

Hrach:

Third

life nature. We’ll figure it we’ll brand it somehow second

Daniel

Lemin:

Life.

I dunno. I dunno.

Anna

Hrach:

,

that’s a good point. I mean, we joke, but obviously there are serious implications. Everybody’s trying to figure it out right now. But so, you know, speaking of different channels and we’ve kind of talked about a few so far, Erica mentioned Reddit and Twitch. We’ve talked about TikTok. I’m curious. So what are your preferred social channels? So not just for business and not just for promoting things, but what is the, if you’re just hanging out on the couch, what social app are you opening? And let’s go ahead with Danielle first.

Daniel

Lemin:

I'm

I mean, I’m on I’m TikTok all the way. Like probably a hundred percent of my, my non-work social time is pretty much on TikTok and maybe a dash of dash of YouTube, but, but with some specificity not just kind of browsing, but I, you know, I’m searching for specific things there. But I say TikTok, I mean, just the I’ve my attention span has become zero. So that just fits me. the be? Yes. Yeah. The fact they’re going to 10 minute video format act kind of frightens me cuz I, I don’t know if I have that much attention to give, but

Anna

Hrach:

I

was thinking about that too, actually. Like I, I really love the short form. I’m curious to see how people leverage the 10 minute. Because obviously what’s on even the three minute today has to be done differently than 10 minutes. So I’m curious to see how people actually take that and run with it. And what types of content they start creating. Like, obviously there’s so much like there’s so much cooking content. There’s so much like makeup to, you know, tutorials. So obviously I feel like those can naturally go into the 10 minute zone, but even then, I don’t know. It’s kind of I’m, I’m I’m curious, so, okay.

Daniel

Lemin:

Yeah.

And will that help with burnout or, or hurt? Because like that’s true. It’s hard to make a three minute cooking video. It’s hard to make any cooking video period, but to do it in three minutes, like that is almost impossible. So is 10 minutes easier or is that like, you know multiplier effect of, of burnout. That’s gonna be really interesting to see. I agree.

Anna

Hrach:

That's

a good point. And even some of the most viral cooking challenges or like the most viral cooking recipes have been super short, like throw five ingredients into a random bowl and you can do this within 60 seconds. So agree. It’ll be curious to see how everything takes shape, but okay. So Daniel’s hanging out on TikTok, Erica, where are you hanging out?

Erika

Lovegreen:

you know, I would be lying if I said that TikTok wasn’t very, very high up there when I’m, you know, not wanting to do ’em scroll and I’m wanting to really just see humans being humans. I appreciate creators on TikTok so much. I, I just the creativity and the laughs and the algorithm are fascinating and disruptive and I love it. I love it, but I also am finding myself more and more these days on Reddit. So historically I go to Google just to Google, whatever might be on my mind and I for searches. And now I find myself doing a lot of my searching when I have an idea, or I wanna see if someone else has this thing too. I, I find Reddit a really fascinating place with more community than I realized.

Anna

Hrach:

Yes.
Erika

Lovegreen:

And,

and people are very honest there. I mean, of course a lot of, you know, the anonymous nature, I think probably lends itself to that, but I see just so much raw, meaningful engagement. I can’t ignore it. And when I have something very specific I’m looking for or searching for, or thinking about, especially when it’s, when it comes to something really personal around health maybe, or again, something, you know, with, I have three kids. When I have a question related to my kids, I just find it a really interesting community and I’m becoming more dependent on it each and every day.

Anna

Hrach:

Agreed.

And what’s funny is I’m like literally in the middle of both of you two on my personal channel preferences, like in the morning, I’m Reddit all the way. And in the afternoon I switched to TikTok for like, I don’t know if it’s like entertainment value, but same Erica. I, I love, especially on Reddit, you can truly curate your community. And there is something about the anonymous nature that I do love, I think, especially like with so many social channels and being on so many channels, it feels like a bit of overexposure and sometimes a little bit too personal. And I like getting back to Reddit and having that community and, and I go there funny enough for ratings and reviews on things. So that’s where, that’s where I’m going. I’m skipping over Yelp and skipping over Google and just going straight to Reddit to see personal reviews of things.

Anna

Hrach:

And

then yeah, in, in Erica, back to your point about having it be such a community there’s like long running Reddit wide jokes that constantly pop up over the years. And it’s crazy. I’ve been on Reddit, I think for like seven years now. And like, you’ll see, just randomly these long running jokes pop up across different subreddits too. Like it’s not just in one or the other, so really fascinating, but also then I think Daniel, to your point, my attention span like shuts down at the end of the day and I gotta go to TikTok. It’s like the best of both worlds. Right.

Anna

Hrach:

fantastic. All right. So, all right. Now Daniel and Erica, everybody is gonna get to know you a lot more on future episodes. So everybody, as we mentioned before, you’re gonna hear some, some combination of the three of us on future episodes. It’s gonna be fantastic. You’re gonna get to know us a lot more, but of course, you know, as we typically end every show with the same two questions, we’ve asked all 500 plus guests at this point, we figured we’d mix it up because you two have already been guests before. And now that you’re co-host, we wanted to switch it up. So in the same vein, but a little bit different. So Daniel and Erica, are you ready for your two new big questions as cohosts?

Erika

Lovegreen:

Yes,

Anna. Anna.

Anna

Hrach:

All

right. So first things first. All right. So Erica, we’ll have you take this first one. First what excites you about social media right now?

Erika

Lovegreen:

You

know, I think what excites me the most is that it, while it can be divisive, I think it can also be uniting. I think there’s been some really incredible cultural moments and historical moments over the past few years. The pandemic what’s going on with, with the Ukraine crisis. Again, I, I realize that, you know, it can be a place and certainly a sore spot and, and has probably created some of our divisiveness, no doubt. But I also think for those moments where it’s brought us together, there have been some really tangible, incredible happenings. And so again, we take the good with the bad, but I think also overwhelmingly if you, if you look for it, you can find some pretty incredible things. And that makes me very happy and gives me a lot of hope for where we’re headed.

Anna

Hrach:

Absolutely

agree. All right. Danielle, how about you? What excites you about social media right now?

Daniel

Lemin:

Yeah,

very similarly. I think, you know, we are all well aware of the many cons of social, but this is a show about pros, not cons, but there are, there are the cons, right. But I think what, we’ve, what we’ve realized just with, with our limited ability to connect in person over the last couple of years is the, the sense of community. And, and I think there is this retreat kind of to the micro communities in part because people are, are yearning for a way to kind of recreate and, and find a sense of community. I, I think it’s a really promising thing. I think, you know, what excites me is that social’s getting small. Again, it, you know, we went to like kind of mass platforms, but I feel like all the things we’ve talked about here, discord and Twitch and, and Reddit, it’s kind of about like finding your, your people and, and really just developing that sense of community. And I think that’s exciting for brands. I think that’s exciting for creators. I think that’s frankly, just as a, as a user, as a, you know, member of the, that community, it’s, it’s a good thing. Ultimately

Anna

Hrach:

Mm-Hmm

yeah, absolutely. I’m excited to get into that a bit more. And then also I find that exciting too, the micro communities and people kind of really it is, yeah, it is kind of going back to like the early days of social, which is really interesting. All right. So as guests, your second question was, if you could have a video call with any living person, who would it be, but because you are, co-host now your modified question is gonna be, who would you love to bring on social pros as a guest? And Daniel will go to you first on this one.

Daniel

Lemin:

I'm

gonna say just because she it’s timely and it’s, it’s of note today, the day after the Grammy’s a Cardi B, she quit, she just said up and quit. Why, how, what are you gonna do now? Like, how do you be Cardi B if you’re not on the places where people go to F you know, spend time with Cardi B, I think that’s that’s a, that an interesting topic of conversation, but would love to have her on to talk about,

Anna

Hrach:

I

mean, I would love to talk to Cardi B any day, regardless of whether it’s social media or anything else, she’s just such a personality and huge personality. Like, she’s so fascinating. I love, love seeing her on talk shows. Love it. All right. Erica, how about you? Who would you love to have as a guest on social pros?

Erika

Lovegreen:

You

know, I think on the topic of quitting social media, I’d be really fascinated to talk to whoever is, is, or was in charge of social media, lush cosmetics you all may recall. I think it was in November last year, lush took a pretty strong stance that they were getting off all social in light of, I think just, you know, the environment anti-bullying, you know, until it was a space for all I believe was, was part of the, the quote there that they didn’t feel it was a space for them as an organization. So just curious to talk to, is it a social media manager, did their job change? Are they still there? What does that look like internally and, and just kind of get an update how that did or didn’t impact at this point, the business, I think you know, did they go more into micro communities again, just really, really have a lot of curiosity. I have questions, so many unanswered questions

Anna

Hrach:

I

think we all do and, and agree. I think it’s becoming this really interesting intersection where brands are taking a stand on the issues that they believe in, and they are just saying, you know what, like it’s gonna be polarizing for some, and we might lose people in this, but we have to take the stance and, and be who we are. So I agree. I would love to have them on too.

Erika

Lovegreen:

Yeah.

And, and I appreciate stances, but I also, you know, is what’s the turning point? Is there a turning point turning, when does stance turn into stubborn and all of those different things? And again, that’s not, you know, to say that that’s what they’re doing in that specific instance, but again, just sort of a follow up story on how that’s impacting their, their customers, where do their customers reach out to them? Even, I think right now there’s a lot in our world, you know, meet consumers where they’re at, and if you can’t meet them there, what does that look like for a brand? So again, just yeah, just have a lot of in general interest how that’s going, but also mad respect too. I do think there’s something to, you know, stick, stick to your guns. And when you believe in something strongly as an organization to really see that through but down again, a lot to, a lot to unpack there a lot unpack

Anna

Hrach:

There.

Absolutely. Well, social pros, listeners, if anybody knows Cardi B or the social lead for lush, please let us know especially about Cardi B one, cause I have

Daniel

Lemin:

Questions

for lobster dinner for you or, or protein of choice, whatever it might be. Lobster dinner for you

Anna

Hrach:

For

you, right. Or I don’t know some social pro swag plush robe, some slipper. I don’t know something. We’ll figure it out, but yeah, if anybody knows those two, please give us a holler. We would love to chat with them. Daniel and Erica, thank you so much for being here. I am so, so excited to continue to do this show with you too. And just so excited to hear you on the mic as we go forward.

Erika

Lovegreen:

Thanks.

Anna cannot be, could not be more excited for this opportunity and cannot wait to continue to meet more social pros through this process.

Anna

Hrach:

Yes.
Daniel

Lemin:

Yep.

And not to give anything away, but I, I know we have some good shows ahead already in the hopper. So excited to bring those to listeners and all the shows to come.

Anna

Hrach:

Yes,

we absolutely do no spoilers here, but you will have to stay tuned to hear who we have on the mic next week. It’s a very, very good episode, very different from our usual guests, but very exciting. Nonetheless Daniel and Erica, thank you so much again for being here. I’m so excited to continue forward with you too, and to our amazing social pros listeners. Thank you all so much again for being here as well. I am Anna hark from convince and convert. He is Daniel lemon from convincing convert and she is Erica love green from I CUC. And we will be back next week with yet another episode of what we hope is your favorite podcast in the whole wide world. Social pros.

CC

EP 518 – Edited (Completed 05/13/22)

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