What Andy Crestodina Learned From 1,000+ Bloggers

How Long Does It Take?

Video. Images. GIFs. Memes. Infographics.
Content has evolved so much in the past decade that it’s easy to forget about the OG content… blogging. It may be overlooked, but it is anything but gone.
Andy has been surveying 1,000+ bloggers every year for the past four years to get a pulse on how this original content gangster is surviving in the modern marketing world. It turns out that the art of blogging is very much alive and well.
Not only are people spending more time blogging, but there is also a notable increase in overall investment in it as a content marketing tool. The most significant change in blogging comes in the area of paid promotion. People are investing more energy into producing blogs and pouring more money into ensuring the success of these posts with their audience.
It’s clear from Andy’s research that while many things have changed with content, blogging is still a dominant player on the field.

In This Episode

• Why embracing fun, free content promotion means getting involved in influencer outreach
• How updating old stuff leads to conversions and even a possible book deal down the road
• Why creating evergreen blog content means leaving off the posting date
• How planning your lifetime body of work leads to content that stands the tests of time

Quotes From This Episode

“The investment in content has gone up.” —@crestodina
“More bloggers are publishing several times a month compared to several posts per week.” —@crestodina
1 in 5 bloggers are buying traffic. That used to be 1 in 20. Share on X
“Influencer outreach is a powerful tactic. It’s free; it’s fun. Your content gets better. ” —@crestodina
“I’m a big believer in aligning the content with the marketing and the promotion with the piece.” —@crestodina
Not everything works well everywhere. Share on X
“Surprisingly there’s still a percentage of bloggers who do not even have access to their analytics.” —@crestodina
Everything that we create, we are contributing to our lifetime body of work. Share on X
“As a marketer, you might better results by not showing the date on your evergreen content.” —@crestodina
“We’re sharing the forethought type things that will make a bigger impact for people who laid better groundwork now.” —@crestodina

Resources

• Andy Crestodina on Twitter: @crestodina
• Orbit Media Studios
• They’re Geeky, and They’re Kooky: The Vidyard Family
• 2017 Blogger Survey

Content Pros Lightning Round

What are you planning on going as for Halloween? My wife and I have a baby, and we were talking about dressing him up as an animal. He sees little rabbits in the neighborhood, so a bunny makes sense. Now that the late, great Hugh Hefner passed away… I’m thinking of getting a silk bathrobe and walking around with my one-year-old dressed as a rabbit.