What Andy Crestodina Learned From 1,000+ Bloggers

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work.

In This Episode:

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Full Episode Details

What Andy Crestodina Learned From 1,000+ BloggersHow Long Does It Take?

Video. Images. GIFs. Memes. Infographics.

Content has evolved so much in the past decade that it’s easy to forget about the OG content… blogging. It may be overlooked, but it is anything but gone.

Andy has been surveying 1,000+ bloggers every year for the past four years to get a pulse on how this original content gangster is surviving in the modern marketing world. It turns out that the art of blogging is very much alive and well.

Not only are people spending more time blogging, but there is also a notable increase in overall investment in it as a content marketing tool. The most significant change in blogging comes in the area of paid promotion. People are investing more energy into producing blogs and pouring more money into ensuring the success of these posts with their audience.

It’s clear from Andy’s research that while many things have changed with content, blogging is still a dominant player on the field.

In This Episode

  • Why embracing fun, free content promotion means getting involved in influencer outreach
  • How updating old stuff leads to conversions and even a possible book deal down the road
  • Why creating evergreen blog content means leaving off the posting date
  • How planning your lifetime body of work leads to content that stands the tests of time

Quotes From This Episode

“The investment in content has gone up.” —@crestodina

“More bloggers are publishing several times a month compared to several posts per week.” —@crestodina

1 in 5 bloggers are buying traffic. That used to be 1 in 20. Click To Tweet

Influencer outreach is a powerful tactic. It’s free; it’s fun. Your content gets better. ” —@crestodina

“I’m a big believer in aligning the content with the marketing and the promotion with the piece.” —@crestodina

Not everything works well everywhere. Click To Tweet

“Surprisingly there’s still a percentage of bloggers who do not even have access to their analytics.” —@crestodina

Everything that we create, we are contributing to our lifetime body of work. Click To Tweet

“As a marketer, you might better results by not showing the date on your evergreen content.” —@crestodina

“We’re sharing the forethought type things that will make a bigger impact for people who laid better groundwork now.” —@crestodina


Content Pros Lightning Round

What are you planning on going as for Halloween? My wife and I have a baby, and we were talking about dressing him up as an animal. He sees little rabbits in the neighborhood, so a bunny makes sense. Now that the late, great Hugh Hefner passed away… I’m thinking of getting a silk bathrobe and walking around with my one-year-old dressed as a rabbit.

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Episode Transcript

RandyWelcome back to Content Pros. Today we have a really exciting podcast with one of my favorite guests. He's actually been on this podcast before Andy Crestodina from Orbit Media. Andy knows Tyler well, he knows me well. We actually hung out in Toronto earlier this year at The Content Experience which is a conference we did and it's funny, I remember back to that time we had a fun little game that Jay Baer who's, you know, behind this podcast in many ways, he did this family feud experience and one of the questions was, "What's one of the top formats that people go with today?" And we all got the fact the number one answer was blog.  
 But the reality is, we're all still obsessed with blogs. Regardless of if Tyler will tell you video, I'll tell you other formats that my team is experimenting with including interactive things these days. But the blog is tried, tested and true. And what we're really excited about today is that Andy's going to help share with us a whole bunch of insights from a survey he did with a thousand bloggers. I don't know about you Tyler but I'm pretty pumped for this.  
Tyler:Well I am, and to expand on what you're saying I got to be one of the participants in the content feud. And the funny thing was, beyond blog post every other answer was a type of content that could actually be put out in a blog post. And so it was almost like ... It really was eye opening to think about how important how our blogs have become as a way for us to get our message out there, to establish thought leadership. But most importantly drive inbound interest into what we do with the rest of the world, so. Andy would you mind maybe kicking things off by introducing yourself and maybe giving us a really quick elevator pitch on how things have changed in your last ... What has it been? 10, 15 years at Orbit Media?  
Andy:Mm-hmm (affirmative). Sure.  
 I'm one of the co-founders. It's even older than ... I'm old. We started in 2001. It was just two of us. Me and my buddy from high school and roommate from college, and we built websites. We're like a digital agency but in the niche of the platform. So we design and program websites. There's 38 of us. We focus on Chicago. But I've been doing content marketing for like 10 years. I do lots of speaking and teaching and writing, and Randy just mentioned that he and I were both on the same stage at Content Experience in Toronto recently.  
 So yeah, a lot has changed in all of our approaches to content and content promotion. One of the formats that I love and it didn't come up in the Family Feud format but ... One of the things that I love to do is publish research and you just mentioned it. It's a dominant form in terms of making you into the primary source and making your site into ... Giving you something totally original. So several times a year we publish original research but the big one is the annual blogging survey where we ask a thousand bloggers twelve questions. This is fourth year doing it and I've got tons of new data and insights to share if you'd like.  
Tyler:Super cool. So there's a couple of fun things here so yes, we want to dig into what you found in your surveys and then maybe a little bit later we'll talk more generally about research, because I think research reports are phenomenal for fresh content that we can put out there. So let's start with your survey and with the research you guys are doing out there. So you've been surveying more than a thousand bloggers, as you said, for a few years now. It sounds like this latest one is hot off the press so maybe let's start with ... Don't pick your favorite one. We'll save that for after the commercial break. But maybe start with your second favorite question that you guys ask in that survey that has revealed an interesting trend or a surprise in terms of what's happening out there in the world of blog.  
Andy:Mm-hmm (affirmative). Yeah. When we come back from the break I'll drop the biggest insight, which is fascinating.  
Tyler:There you go.  
Andy:But the thing that we did that we wanted to ... The original answer we wanted to discover was how long does it take to write a blog post? So when you ask a thousand people for the general time frame's of how long it takes then you average those time frames out and across all those number of respondents ... This year 1370 plus respondents. The answer to how long it takes to write a blog post is three hours and 20 minutes. So you heard it here first. That is newly published, or maybe depending on when this goes live, unpublished data. But interesting, right? And we saw that go live 2014 ... Go up. 2014 it was two hours and 24 minutes. Now it's three hours and 20 minutes. It's amazing. People are just spending a lot more time on a typical post. They're also writing longer posts. I've got data on how many words are the average. They're spending more time working with editors. Basically just the investment in content has gone up and as we track that over time you can see exactly how much. Really interesting.  
Randy:The optimist in me thinks that that's because we're focusing more on content quality than we are content quantity, and focusing more time on research and developing it and maybe doing two to three phenomenal blog posts per week rather than four or five mediocre blog posts per week. Is there any indication as to the quantity of posts and whether a correlating factor or am I just, again, a naïve optimist?  
Andy:You ask just the right question. What we're looking for is correlations, so right now we're doing analysis to see what correlates who self report strong results. But the other data we have is about blogging frequency and when we first started doing the survey there were a lot more people who blogged several times a week compared to several times a month and that has reversed. Today, there are more bloggers who are publishing several times a months, like biweekly, compared to several posts per week. Over the last ... Since 2014, 15, 16 and then this year you can see the shift into reduced frequency. Now that's per blogger so it doesn't necessarily mean that each publication is publishing less often. It just means that the contributors to those publications are reporting a lower frequency. But right there as the length ... Time to write increases, the length of the average post, which is 1100 words, as that increases, the frequency goes down.  
 So yeah, we all have finite amounts of time and energy so it's right there in the data.  
Randy:So I'm curious as you say that and Tyler you kinda hit on this earlier that there's so many different formats that can be served up as a blog but I wonder how people's definition of a blog is adapting today as well. I think sometimes when we create an interactive assessment or a video, the question is, do we consider that blogging. And I even wonder how much that does to increase the amount of time we're putting towards some of these projects.  
Andy:Yeah, you can see it. One of the questions is what does a typical blog post include. And when we first asked the question, it was only like 48% of bloggers said multiple images. Today, 58% of bloggers include multiple images. So people are making their content more visual. The percentage of people including video has increased but pretty marginal. Lists ... Everything else is sort of the same. I didn't ask the question about interactive content, so Randy you're making me think that the next year we need to add that question but the format and types of media that people are including in a typical post is also on the rise.  
Randy:I'm wondering what type of insight you also got in terms of consumption of all this blog content? Were you able to track anything in terms the amount of time people are spending engaging in that content that people are creating?  
Andy:No. Survey's are not ideal for that. I've seen the Nielsen Norman Group has published some stuff on this topic where they just get access of accounts and just look at the average time on page and try to chart changes over time. What we get in a survey is the self-reported answer to the question, "Are you getting results? Are you getting results from your content?" The answer has gone up. So the percentage of people who say that they get strong results from their content has increased where ... Let's find it here. I think we have like a third of bloggers self-reporting that they get strong results from their content. Which is up slightly. Kind of discouraging though that there's lot of bloggers that report that they don't know. It's like 5% of people don't even know if they're getting results from their content. And some people who report disappointing results.  
 So, in general, self-reported engagement if we trust the answer to the people assessing their own return, we see a marginal increase. As a medium people are investing a lot more in it and getting slightly better results.  
Randy:Yeah it's interesting. You used that word before in terms of correlation and I think to the point of investing more and creating these great pieces of content, which we want to do. The question that I think a lot of us ought to wonder is how do we measure, to your point, if there's success. I've heard a lot of people these days talk about the number ... Pieces of content that people are consuming. The amount of time that's spent consuming that piece of content itself. Tyler, I mean at Vidyard, how are you guys kind of tracking success around the type of engagement that you're driving from all your blogging efforts?  
Tyler:We certainly look at the engagement time. You know, the number of people engaging in different posts. Though that's largely to understand the relative difference, right? To see which pieces of content seem to be performing and appealing to our audience. They're not necessarily ... We don't ever think of those as a measure of success though. They help us as indicators with respect to topics and styles. And then as we look at results, we've really focused at least ourselves over the last year or two, using the blog as a way to influence and drive conversions, which for us is ultimately lead flow and pipeline.  
 Now, we recognize a lot of our audience aren't necessarily potential buyers, but we've taken steps to make sure can identify those who are and that writing calls to action to our blog posts and different conversion opportunities for people are going to opt in to that. By adding some of those conversion opportunities and optimizing those as we go, we've started to find a lot more direct lead flow from our blog and equally important is, yeah, the ability to track it and see the trending. Is it moving in the right direction or not in terms of contributing to net opportunities?  
Randy:Cool. So back to you Andy, back into maybe some of the research ... And you alluded to the fact that some of the reasons that people are spending more time on a post has to do with the editing that's happening, the others that are being brought in. An area that I know you've got a ton of interest in and expertise in is around SEO. And I'm wondering if the data's going to show this, but I'm just wondering your perception on how much that's the responsibility of SEO is getting merged into the author, versus other parties that are sitting side by side to help. Are the content writers learning how to write for SEO right out of the gate?  
Andy:Mm-hmm (affirmative). Well, the first year we asked, half of the bloggers reported that SEO was one of the tactics for driving traffic and one of the promotion channels. Now almost two thirds. So there are more bloggers who are saying that they're active in SEO. I would presume that what they're talking researching key phrases, understanding if there's demand for that phrase and if they have a chance of ranking for that phrase. And then using the key phrase by indicating relevance for the phrase in the title, header, body text and then using all the semantically connected phrases. Basic semantic SEO.  
 I don't know for ... I think that there's ... You know we can't assume that a hundred percent of bloggers all really understand even that much. I think that there's, you know, when you get a big 1300 people to fill out a survey there may be people who, you know, have different understandings of what this means. You could be a blogger that's simply building authority and links by doing outreach and writing bylined articles for your clients on authority websites. There's all kinds of different types of SEO including off-site SEO and blogging can be part of. You know, guest blogging or digital PR drives SEO benefits.  
 So yeah, there are no promotion channels that went down. People are paying more attention to driving traffic so, social media is 96%. SEO was 64%. Email marketing is now ... 58% of bloggers self-report email marketing as ... That's way up. Then we go to influencer marketing. Paid traffic. And here's where we have maybe the biggest insight in the entire survey and happy to unveil that anytime it's-  
Randy:I think you've just built up all this suspense so why don't we actually take a quick pause. We're going to hear from a couple of the sponsors. This is like, you know, the game show type of experience where we're going to create drama. Tune right back in here on Content Pros and Tyler and Andy are going to disclose the big finding. We'll be right back.  
Tyler:And ladies and gentlemen we are back on Content Pros. Tyler and Randy here with Andy Crestodina and hopefully you were part of the first part of this conversation and heard us building up for the big reveal on the most interesting or top insight from this year's survey of a thousand bloggers. Andy why don't you pick up where we left off and talk about one of those most interesting insights that you found from this year's survey?  
Andy:Sure. So one of the things that we asked bloggers is how are they driving traffic to their content. What promotion channels are they using, are they actively using to drive traffic to their content. What we found is that people are using all different ways to drive traffic and none of the channels are decreasing. But there's two channels that have increased the most by far. And it's not search, it's not email and it's not social. It's influencer outreach and paid. Influencer outreach and paid are by far the greatest increased and this kind of ... I fell out of my chair when I saw the data.  
 The changes since 2014 in influencer outreach and paid are, for influencer outreach it's gone up 68%. So a lot more people are doing influencer outreach. But listen to this. The percentage of bloggers who are buying traffic and using paid promotion as a tactic get visibility has gone up a 358%. That's almost four times as many bloggers are buying traffic now compared to 2014. So one in five bloggers are buying traffic. That used to be one in twenty. So we went from 4.5% using to 20% using paid. Giant increase there. And you guys can jump in on the analysis there.  
Randy:Maybe Andy before we do that, just for some of the people listening to this podcast who don't live in some of this terminology on a day to day basis, can you give us an example of each of those two buckets? So an example of something you've seen someone do well with influencer marketing and maybe similar in terms of paid?  
Andy:Sure. I'll give you a simple version of each and then we can talk about maybe the more complex. A simple version of influencer outreach is you create a piece of content that you know someone who has a sizeable social media following who is relevant to the topic, and you reach out to them, you get a contributor quote from them, you include that contributor quote in the article that you wrote and when the article goes live you mention them when you share or you email them when it's live and say, "Hey, that quote you provided was great. Thank you so much I'm very grateful. Here the post is live." And they will presumably share it. You reached out to an influencer and included them in the content.  
Randy:For the record Andy I've done that with you before, I believe. I'm like, Andy, yeah I shared this post that I just wrote so thank you for backing it up after.  
Andy:Powerful tactic. I recommend it. It's free, it's fun. Your content gets better. It's likely to get better social traction. And it's fun.  
 The simple version of paid would simply to be boosting a Facebook post. Facebook's pushing you this direction, you share it ... Your organic reach is like 1% or less. You click boost, you give it 10 bucks and now you have greater visibility. There are much more sophisticated versions of influencer outreach and of paid promotion. There are entire agencies that all they do is manage monetary opportunities for influencers. And paid promotion is a massive industry. It's the pay per click or social paid channels. People do these things algorithmically with software.  
 But yeah, as a blogger, influencer outreach might be just collaborating with a semi-famous person in your niche, and paid could be nothing more than buying social ads or PPC, to bid on a phrase that's relevant for your article.  
Tyler:So I'm curious. I suspected that maybe the use of social and the impact of advertising via social was probably one of those driving factors. 'Cause I think three-four years ago the notion of paying to advertise for content on Facebook or LinkedIn or otherwise just simply wasn't nearly as effective for business purposes. But I think over the last couple of years they've come a long way. So that feels to me like that right link of, you know, the paid advertising. A lot of it is because you can do it on social and you can hit people that are a lot more relevant.  
 As a follow-on to that. Are people ... Are bloggers thinking about or changing the style or the length of their content, contrary to the point earlier of things getting longer. Are they writing blogs specific for different types of medium or is it always, okay I'm writing this for my site. I'm going to use these different places to drive people in. Or are they starting to think about content that really is specific and optimized for somebody to consume on a social channel or to be a contributive piece that might be a longer form, or it might be a video format that fits better over here. Is that something you're seeing or is it still, I create one piece and then I just promote it in different places.  
Andy:Yeah, I don't have data for that and I probably couldn't segment the list down far enough to see people who use which channel are also writing which length or something like that. I can tell you that most bloggers, like two thirds of bloggers are guest posting at least sometimes. Which I found really interesting. Guest posting did not go out of style. But yeah, I'm a big fan of that exact thing you just mentioned Tyler which would be tuning the topic for the channel. For example content that answers questions performs well in search. Content that's emotional, or collaborative, or visual does well in social. So I'm a big believer in aligning the content with the marketing and, you know, the promotion with the piece.  
 I don't have data for that but we have strong recommendations for that. Not everything works well everywhere, right? We all know.  
Tyler:Okay cool, good. And I didn't expect you to have hard data on it but I think anecdotally it seems ... It's interesting and we're thinking about the same things within our team of how do we get out of the seven or eight-hundred word article and that's what a blog post is. What are the different ways we can share our message but it could be shorter form. It could be video and they can go in different channels.  
 Now let me ask you, based on ... I know you may not have all the data yet from this year's report, but just sort of at a high level from the report and you're own perspective over the last few years. What are some of the top two or three things that those bloggers who are claiming to be successful and seeing big results, what are the correlating with respect to what they're doing and what are those maybe two or three things you'd suggest to any blogger to be thinking about if they want to be successful with their content?  
Andy:Yeah we did find a correlation between bloggers who check analytics for performance of content and bloggers who report strong results. That shouldn't be surprising because if you don't check analytics I don't know how you would know if you had strong results. There's definitely a correlation there. Surprisingly there's still a percentage of bloggers who do not even have access to their analytics. It's a disturbing fact. Here we have 5% of bloggers don't have access to analytics. 12% of bloggers never or only rarely check their analytics. So that's going to correlate.  
 Two other things we see that correlate is that bloggers who write longer do tend to report stronger results and I'm not ... It's hard to explain. Bloggers who publish more frequently also tend to report stronger results. So the data doesn't say we should all be reducing quantity, it just says that you can play this game in different. You can go deep and write authoritative stuff and that's always been my tactic or just flood the zone.  
Randy:Yeah I like the approach you have Andy and I know you're very thoughtful and ... I mean you've given example to me before of, you know, email me with any question, you won't just get a high-level fluffy thing. You'll actually get a well thought-out sometimes essay in email format, which I love about your approach. And I think also, just thinking about what this may be pushing us towards is, you think about models like Jason Miller who talks about the turkey analogy, or I know Andy you've used the term lifetime body of work. And that we should work on these more pillar pieces and then leverage them for more content so that we get more out of them and more out of that initial effort versus continually trying to reinvent the wheel if you will.  
 So maybe for people's benefit is, well, maybe you can help explain your model or your reference that you use around lifetime body of work and how that connects to this blogging research.  
Andy:Yeah, the idea of LBOW is that everything that we create, we are contributing to our lifetime body of work. It's a part of everything we've ever made, so the tactic is to in advance of starting a giant content program, and it could be done as a company as well. You make an outline of everything that's relevant, or everything that you know, or everything that you plan to create something on. And now you have an outline of what becomes later a table of contents, which becomes later a book. So the idea of documenting in advance and creating that Wikipedia for your brain is that as you blog, you blog into a book because you had structure and forethought and planning and persistence.  
 So a lot of people who write books sort of ... Were just content marketers and they did so gradually, over time, while producing content for other channels. The idea of updating content and pillar content ... This is actually my, you know, if I have a second favorite tactic beyond just collaboration like we're doing now, it's to update older stuff. That pillar piece that you made two years ago ,maybe super authoritative, maybe 20 sites linked to it, maybe it almost ranks high. Maybe it would get great conversions if it just got a little love, so one thing I thought at the Content Experience is this tactic of going back and finding those posts that can get the greatest benefit. Either they almost rank high or they convert well, and updating those pages without changing the URL.  
 So take something that you did before. This is more for a more advanced or more senior marketer who's been doing it a while. Vidyard, you got some ... Uberflip ... We all have loads of content on our sites but do you have a way to go back and audit and see where the smallest effort would give you the greatest benefit so I have several ways of doing this and the results are huge. Just update old stuff.  
Randy:Yeah, I agree with that. One of the ways that we often teach people here at Uberflip in terms of how to think about is to actually think about your visitors, think of them as cohorts. So whereas most of us organize our webpage with chronological lists of content we created over the years, the reality is, is just as we go to Google and we're not making it to page two of the results, neither our audience the first time they come to our blog or come to our site and then want to explore our blog. So we almost have to think about featuring the content that's going to have the most impact the first time that that visitor comes to engage with us.  
 And to your point Andy sometimes that's an asset that we created two years ago.  
Tyler:We've got a great example of that and maybe this will hit it home for the audience. So we, in looking back, we found that a couple of years on how to create a great Halloween video. So we're a video technology platform. A lot of our content is very deep. This was more of a fun one on tips for creating a Halloween video. And we found again over the years that it had built up quite a following and we did exactly that, Andy, we updated the post for last Halloween and juiced it some more and we're going to do the same thing again very timely for this year.  
 It's one of those things, to your point, it would have gotten buried and lost over time but it's now something that continues to be at the top of our lists in terms of greatest engagement with our audience, which is great to see.  
Andy:Yeah, so do you have the URL ... Does the URL stay the same year after year?  
Tyler:Yes. Yep. URL stays the same and we tweak the content. And we took the approach of noting that the article ... So we do put in a small point that the article was originally published in a previous date and that it has been updated, which is just sort of a styling choice that we made.  
Andy:Yeah. Well two things that you learn if you start this is, one, it may benefit you to not have a date appear on your blog post through programming.  
Andy:Your blog template maybe gives you the option to add that or you can just add it in the text or write it under the headline. So I like blogs that give the blogger the option if they're publishing evergreen content to not show a date. I know readers might like it but as a marketer you might better results by not showing the date.  
Andy:And then the second thing is, in your URLs, don't put numbers in URLs. Don't put dates in URLs. If it's 25 tips don't put the number 25 in the URL because you might update that in a year and a half and now it's 32 tips. Bummer. Your URL says 25.  
Randy:Yeah, that's great advice. It's funny. I think for a lot of us we sometimes overlook some of these obvious tips. But think about and we were just talking about repeated content. It's funny as you were telling that story, Tyler, of this video for Halloween. All I could think is like, I think it's Jimmy Kimmel or someone like that who does like, I Ate All Your Halloween Candy. Isn't that the guy who does that?  
 And every year my kids search that and the beauty is, is that Jimmy Kimmel's just like building this library of content tied to that on YouTube that my kids sit there for hours on. And they essentially binge on it. I think what we're all talking about are very obvious things that we have to think about pulling into our content strategies, where we make it easier for people to find the things that they're looking for so that they rise to the top.  
Andy:Yeah, it's ... These things become clear a bit later on. For people who are just starting out who may have been producing content for just a year or two, it may not be obvious there at first. But everything we're suggesting, these are long term tips, right? Your lifetime body of work, creating that outline. URL structure. The programming of the blog. Publishing original research. These are things that give you a really durable advantage and ... Here we're ... It's fun, I like this. We're sharing the forethought type things that will make a bigger impact for people who laid better groundwork now.  
Randy:So Andy, we're running out of time here. I want to get a couple of things from you. One, I want to make sure people know where they can find this report that you've put together that we've really been binging on here for the last half hour. But we also like to get to know our guests on the podcast and I usually like to dig into people's background and I'm trying to remember the last time you were on the show what I asked and I don't want to be repetitive. So what I'm going to do is I'm going to actually continue on this Halloween theme. You know we're in the month of Halloween when this podcast is going live and I'm kinda killing its evergreen aspect by saying that, but what are each of us planning to be for Halloween and if you haven't thought that far yet you can share your best Halloween costume of all time.  
Andy:I've had some good ones. I think we had the idea the other day ... My wife and I have a little baby, and we were talking about dressing him up as an animal. He sees little rabbits in the neighborhood so a bunny makes sense, which goes with another semi-topical idea here. Now the late, great Hugh Hefner passed away ... I'm thinking of getting like a silk bathrobe and walking around with my one-year-old dressed as a rabbit.  
Randy:That's amazing. That's awesome. Tyler you're up next, I mean, I don't know what you're going to do.  
Tyler:Yeah, I can't top that but I ... I mean I've been into character costumes for the last little while having, yeah. I have a number of young children. So last year I was Luigi and my five-year-old was Mario and that was super fun. I actually just played the Super Mario song the ... On repeat on my smart phone the entire day. People loved it.  
Randy:Got it.  
Tyler:And I think this year we're looking at a Star Wars theme because we got the Chewbacca mask last year so it just screams to be Chewbacca.  
Randy:That's amazing. And actually haven't ... I start to say the question, I'm like shit, we haven't done anything yet my wife and I to figure it out. I'll reminisce back to the ability to just do an impromptu one. I remember this was like in university, and me and my roommate at the time we just got back and we're like, we don't have a costume to go out. So we both went into the cupboards, we grab sheets, and we're just going to do the toga thing. Like the easy fallback but sure enough we only had one white sheet so I grabbed the green sheet and he looks at me and he's like, "You look like the Statue of Liberty." So we just like fully embraced it. Made the crown. I had this milkshake maker that was my scepter and the beauty was I went and filled it with beer all night. So I think you just have to go with the flow sometimes with these things.  
Andy:That's excellent. I love it. Share a picture of that.  
Randy:I hope it doesn't exist.  
Tyler:Well, Randy, in the spirit of this conversation you could very much bring it back to life multiple times, multiple years.  
Randy:Absolutely. Guys this has been a blast. Andy, we did not get that URL from you. Where can people potentially find this or how can they just search for it and find it?  
Andy:It's going to be on the Orbit Media blog. So everything I do, most things I do, at orbitmedia.com/blog. This is going to live, probably forever at this URL, orbitmedia.com/blog/blogging-statistics. We're going to put it there. Just search for blogger trend or blogger survey. You'll probably find it that way. But that's the place I publish anyway. I write an article every two weeks. And anyone's welcome to connect with me on LinkedIn or anywhere.  
Randy:Awesome. Note everyone how he didn't say /thousandbloggerssurveyed. So, this has been great. We'll make sure we get that in the show notes and anyone who's enjoyed this podcast with Andy, there's a lot more great content that we have at contentprospodcast.com, where you can check a whole bunch of other podcast with Tyler and I. On behalf of the two of us, thank you so much for tuning in. This has been a Convince and Convert Podcast and we hope you join us again on Content Pros.  
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