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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
What does it take to refresh a global brand like Lululemon? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to reveal how the team has been working on a brand new identity for 2025 that connects products, people, and stories in a way that feels uniquely human. From their three core pillars to balancing authenticity and inclusivity, Ravi shares what it means to build a brand that truly moves.
Once You Start to Do Everything, You Become Nothing
Lululemon’s new brand identity is more than just a refresh. It’s a statement about who they are and the stories they want to tell. At its core is the belief that movement goes beyond physical performance; it’s also about emotional and mental well-being. Whether it’s the energy of a run, the serenity of yoga, or simply feeling present, Lululemon’s approach focuses on connecting with people on a human level.
During his conversation on Social Pros, Ravi shares how the brand uses storytelling to bring this philosophy to life. At the heart of this evolution are three guiding principles: Honest, Playful, and Vibrant. These pillars shape everything from campaign visuals to social media content, ensuring that the brand resonates with audiences on a personal level. Whether it’s through light-hearted social media challenges or bold, energetic visuals, every piece of content is designed to inspire joy, movement, and a sense of belonging.
Ravi also highlights the importance of authenticity and inclusivity in shaping Lululemon’s global presence. By working with ambassadors who bring their own unique practices and perspectives, the brand ensures their message feels genuine while reflecting the diverse communities they serve. As Lululemon continues to expand, balancing cultural sensitivities and staying true to their values remains a key focus.
In This Episode:
- 1:42 – Ravi shares what excites him most about Lululemon’s new brand identity and its focus on how products and movement make people feel
- 4:00 – How storytelling bridges the gap between product design and brand identity, with a focus on community connection and authenticity in campaigns
- 5:30 – The three pillars of Lululemon’s new brand identity: Honest, Playful, and Vibrant
- 9:31 – Ravi explains the balance between authenticity and brand alignment when working with ambassadors
- 15:18 – The evolution of Lululemon’s approach to inclusivity and representation, from showcasing diverse stories to navigating the challenges of global branding
- 22:42 – How Lululemon evaluates creative ideas to ensure they align with brand values and cultural sensitivities
- 27:27 – Why training and experience have made Lululemon’s team more confident in tackling sensitive topics and balancing inclusivity in campaigns
- 29:15 – Ravi’s advice for aspiring social pros
Quotes From This Episode:
“Authenticity for us is really about knowing our role. We’re here to support movement and well-being—not to voice every issue or try to be something we’re not. It’s about staying true to what we do best.” Share on X“We see inclusivity as a brand-long challenge. It’s about gradually bringing in more stories, more people, and making thoughtful progress over time. It’s not about swinging the pendulum too far—it’s about balance.”
“Social media gives us the space to tell meaningful stories. You can’t do that in a 30-second TV spot, but on Instagram or TikTok, those stories come to life and spark real conversations.”
Resources:
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