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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
The B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with Mikaely Quaranta, Senior Manager of Social Media, and Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy.
How Can B2B Brands Succeed in Influencer Marketing? Know Your Audience Well
Mikaely Quaranta and Ashlyn Remillard lead the employee advocacy program, global social strategies, influencer marketing, and community management sides of Salesforce’s marketing department. With a lot of plates to balance, we hear in this episode how they approach all of these segments and how a B2B brand like Salesforce can win on social media.
Our conversation covers the duo’s innovative approaches to social channels, their experience in community management, social listening, analytics, and influencer partnerships. We hear how they measure success and ROI, and their approach to managing different creators and business partners.
Mikaely and Ashlyn also swap stories of their favorite campaigns they’ve worked on, where they turn for inspiration, and their tips for social media success.
In This Episode:
- 2:26 – Mikaely and Ashlyn explain their roles at Salesforce
- 4:35 – Why Salesforce invests in influencer marketing
- 7:09 – How Mikaely and Ashlyn manage messaging across different tiers
- 12:12 – How Salesforce defines micro-influencers
- 15:06 – How Salesforce measures success both externally and internally
- 19:45 – Surprising experiences of managing influencer marketing
- 23:21 – How Mikaely and Ashlyn give space for new ideas
- 26:18 – How Mikaely and Ashlyn manage creators and business partners
- 29:23 – Where they go for inspiration
- 33:55 – Mikaely and Ashlyn share their favorite campaigns and social channels
- 38:44 – The best places to connect with Mikaely and Ashlyn and Salesforce
- 41:52 – Top tips for aspiring social pros
Quotes From This Episode:
“Something that would make me very happy is if we could all finally admit that this is really just marketing and if you're going to be a good marketer, you're going to be great wherever you are.” Share on X“You can find inspiration in your day-to-day, in your own feed. You can have it shared with you. You can do your own research. But if you look at everything through that lens when you want to be inspired, I think you’ll be surprised at how much you find.” Mikaely Quaranta
“My biggest piece of advice is to be good to your people. That doesn’t require you to be in a leadership position. At the end of the day, the most successful pieces of the business or work I’ve ever touched in my career has been really solid relationships.” Ashlyn Remillard
Resources:
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