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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Leanna Pham, Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, joins this episode of Social Pros for a behind-the-scenes peek at the process behind the podcast.
Making Social Strides for the Future
Each week on Social Pros, we sit down with social media managers, CMOs and content creators to get a look behind the curtain at how they build their strategies and ideas. But, here, we thought we’d get a little introspective…
Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, Leanna Pham, appears on this episode!
She discusses the work she does behind the scenes, her guest scheduling process for our show and how she sustains the conversation with guests.
Plus, she tells us what she likes and dislikes about the current social media world, reveals production top secrets and tells us where she goes for inspiration.
This episode was a long time coming and it’s a must-listen!
In This Episode:
- 3:50 – Leanna explains a little about her role
- 7:24 – How Leanna manages guest relations on the show
- 10:56 – Top tips for recruiting great podcast guests
- 14:35 – Why Leanna wants to showcase all types of people in this industry
- 17:10 – A sneak peek at the big changes coming to Social Pros
- 20:40 – How to set better expectations for social media
- 23:44 – What Leanna likes/dislikes about what’s changed in social media lately
- 26:34 – Social accounts Leanna follows for inspiration
- 29:56 – Leanna’s top tip for social pros
Quotes From This Episode:
“I want marketers to see Convince & Convert as a place they can find great content to learn from but also content that can make them smile.” Leanna Pham
“We really want to make sure we’re highlighting true voices that are active in social.” Leanna Pham
“Working in this field has a way of making us think we’re not doing enough. But it’s not about the numbers. It’s about the process that makes you create great things for the future.” Leanna Pham
Resources:
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