About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Sarah O’Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates.
It’s All About the Quality
It’s easy to find a cheeseburger. In any state, in any town, at just about any corner, you can find a cheeseburger. Now, it may be flash-frozen fast food for 99 cents, but it’s a cheeseburger.
However, to find a cheeseburger that makes an impact, one that really captures your attention and makes you crave more, that’s a bit rarer. This may not be a perfect analogy, but one can certainly draw plenty of parallels to the current state of content marketing.
Content is everywhere, but to capture the attention of new customers, and keep the attention of customers you already have, you have to create something truly noteworthy. Much like the local five-star restaurant with a two-month reservation wait, it’s the quality that creates excitement, not the ability to create “over 99 billion” pieces of mediocre content.
In This Episode
- How to turn employees into advocates by getting them involved in marketing campaigns.
- Why the era of Facebook may be ending and giving way to Linkedin for content.
- Why Twitter and Facebook are still the primary platforms for customer care.
- Why fewer but bigger pieces of content are better than more content.
Quotes From This Episode
“We see how little runway our paid media budgets get us. Our employees are our best advocates.” — @ladyogrady
“The love affair with Facebook is coming to an end for a lot of us in marketing and consumers in general.” — @ladyogrady
- The Complete Guide to Social Media for B2B from Salesforce
- Extreme IT: Connection Speeds
- Extreme IT: Voice Command
- Extreme IT: Temperature Control
See you next week!