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How to Build a Future Ready Brand

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We welcomed Mitch Duckler, Managing Partner at FullSurge & Bestselling Author of The Future-Ready Brand and The Indispensable Brand, to share insights he uncovered in his research.

Prepare for the Future with Purpose, Authenticity, and New Technology

Mitch Duckler, as Managing Partner of consultancy firm FullSurge, is well-versed in what brands can do to drive and accelerate growth. And a big part of growth is looking forward to the future.

So how can you make your brand future-ready?

When writing his recent book, The Future-Ready Brand, Mitch interviewed CMOs from Fortune 500 companies to get their perspectives on new technology, audience expectations, and how they’re preparing for the future. We hear some brilliant insights into how they are experimenting with technology like AI and AR, and why they’re trending cautiously right now.

Mitch talks in detail about the differences in generations and how Gen Z, an important demographic for brands, prefer content that’s authentic, not polished, and brands that have a clear purpose.

In This Episode:

  • 2:03 – A background on Mitch, his role, and book
  • 3:27 – The most surprising feedback Mitch received from CMOs
  • 5:28 – How brands are balancing using AI with maintaining brand identity
  • 8:13 – Why brands with a clear purpose are popular with Gen Z
  • 10:48 – How brands are pivoting due to societal changes
  • 12:57 – How brands are targeting different generations on different platforms
  • 15:28 – Why control has shifted to the consumer on social media
  • 18:24 – How emerging technologies are helping brands meet their audience where they are
  • 23:12 – What smaller brands can do with limited resources
  • 27:14 – Mitch’s tip for anyone looking to become a marketer or social pro

Quotes From This Episode:

“A lot of the CMOS were saying, 'we're not going to sit on the side-lines and watch.' They're experimenting cautiously, but they're not going to wait until everybody else is running to get started.” Share on X

“The CMOs I talked to are experimenting with how augmented reality can create a richer, more immersive experience with their brand for their consumers.” 

“The real power of AI is doing a lot of the laborious and tedious work that otherwise would fall on marketers and allow you more time to do the things that AI can’t, like use creativity.” 


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