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How Cerebral Selling Creates Relevance Through Empathy

Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent.

The Experience is the Product

Are you a salesperson? You might answer that question by referencing your job title or whether you interact directly with customers. The truth according to David Priemer at Cerebral Selling, however, is that regardless of position, everyone is involved in sales.
While your company might be based on selling physical goods or services, your business’s true product includes so much more. Customers are purchasing experiences, interactions, and ultimately a relationship with your business.
Every member is a part of the process and affects the overall customer experience. When you start to operate with this mindset and ensure a consistent message and purpose both within your organization and on the consumer side of your business, you can go from trying to sell an item to building powerful lasting relationships with your customers.

In This Episode

  • Why every member of your business contributes to sales
  • How to empathize with your audience
  • How to simplify your brand’s message to “go down smoothly”
  • How to quickly create relevance through polarization
  • Why the product you’re selling includes the customer’s experience

Quotes From This Episode

If you're in sales and you’re thinking about doing something, stop and ask yourself if someone used that on you, would it work? Click To Tweet
“Have a polarizing belief statement delivered with high conviction. That’s your armor piercing bullet of messages.” — @dpriemer
“Marketing is not always about pitching, “Okay, here’s what we do,” and it’s more about telling the customer a story about a problem that exists that they have and how you came to solve that problem.” — @dpriemer


Content Experience Lightning Round

David is a huge Disney fan. When asked why he loves it so much, he points to the fact that Disney is all about the customer experience. They go above and beyond to ensure that every part of your stay is consistently great.
See you next week!

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