About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
Sponsored by: ICUC
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros.
Building Bridges Between Brands and Creators
Are you looking to creators to add that extra dimension to your social strategy?
On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success.
She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets.
Plus, she shares her views on why influencers aren’t the only creators to consider and how to leverage short-form video.
In This Episode:
- 0:00 – Introduction
- 2:39 – Introducing Madison Long
- 4:09 – Explaining Clutch
- 5:34 – How their process works
- 9:33 – Managing engagement expectations
- 11:55 – Questions brands should bring to the table
- 16:15 – Helping brands and creators measure success
- 19:34 – What should brands/creators have in place first?
- 26:32 – Helping brands identifying their TikTok strategies
- 31:19 – The final two: Madison’s advice for social pros
Quotes From This Episode:
“Start putting yourself out there. Break through the fear of failure and figure out what you really love.” @madisonl0ng
“Clutch is a marketplace that connects emerging brands to next-gen creators. We provide a platform that vets really talented creators and connects them to brands that are looking for help with their organic marketing channels.” @madisonl0ng