About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Dooley Tombras, EVP, The Tombras Group, joins the Social Pros Podcast to discuss raising the standard of creative content to increase sales.
Creativity Creates Sales
If you talk with most people, it seems that there’s a general disconnect between creativity and driving sales. It seems to be a natural assumption that good artistry and fun are the polar opposites of a successful business.
The truth is actually to the contrary, and Dooley Tombras of The Tombras Group has the data to prove it. With a strict focus on increasing sales, his agency has found that the best and most efficient way to do so is to raise the bar for creativity.
The more creative and fun your social content is, the more deeply you can engage with your customers, and therefore your message will spread more organically. In other words, don’t be afraid to have some fun with your next ad campaign!
In This Episode
- Why the current marketing landscape is beneficial for an agency
- Why engagement metrics are “soft metrics”
- How to find the best social media community managers
- Why creative content translates into more sales
Quotes From This Episode
“There’s never been a better time to be in the advertising agency business.” — @thetombrasgroup
“What separates the winners and losers in the agency business right now is data.” — @thetombrasgroup
The more highly creative the content can be, quite often the better the sales results will be. Click To Tweet
“Be very social on social media, have a lot of fun, and be creative, but pay off whatever your brand promises and you can save a lot of money on the paid side.” — @thetombrasgroup
See you next week!