Why Your Employees are Your Greatest Social Media Assets

The Hidden Value of Your Employees

There’s a reason Amazon has a “verified purchase” badge on buyer reviews. It only makes sense to value the opinion of someone with actual proven experience with a product over someone who might not have any.
The same is true with brands, and who better to hear from than a company’s own employees? Not only can they help provide interesting content and ideas for consumers, but they can also help you “market” to potential new employees as well.
Whether in the form of reviews in places like Indeed and Glassdoor or through more structured, branded content, your employees are an invaluable asset when it comes to your social marketing strategy.

In This Episode

• Why brand value is important for potential employees
• How companies can use social to portray life inside the company to potential employees
• Why B2C companies should have separate social channels for employer branding
• How to encourage employees to tell stories
• Why employer rating services like Glassdoor and Indeed are important

Quotes From This Episode

“When you get to a certain point, it’s less about those extra few thousand dollars, and it’s more about where you work.” — @JorgenSundberg
“Some companies need to draw the line and say, “This is who we are publicly, but also you should know this if you’re thinking about joining us.” — @JorgenSundberg
If an employee is going to take the time to leave us a review, there's probably something we can learn from that. Share on X

Resources

• Link Humans
• Employee Advocacy: The Ultimate Handbook
• Employer Brand Index
• Employer Branding Podcast
• Dynamic Signal and Hearsay Systems Advisor Social
• Glassdoor and Indeed