About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
To inquire to be or recommend a guest, please email email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.
The Hidden Value of Your Employees
There’s a reason Amazon has a “verified purchase” badge on buyer reviews. It only makes sense to value the opinion of someone with actual proven experience with a product over someone who might not have any.
The same is true with brands, and who better to hear from than a company’s own employees? Not only can they help provide interesting content and ideas for consumers, but they can also help you “market” to potential new employees as well.
Whether in the form of reviews in places like Indeed and Glassdoor or through more structured, branded content, your employees are an invaluable asset when it comes to your social marketing strategy.
In This Episode
- Why brand value is important for potential employees
- How companies can use social to portray life inside the company to potential employees
- Why B2C companies should have separate social channels for employer branding
- How to encourage employees to tell stories
- Why employer rating services like Glassdoor and Indeed are important
Quotes From This Episode
“When you get to a certain point, it’s less about those extra few thousand dollars, and it’s more about where you work.” — @JorgenSundberg
“Some companies need to draw the line and say, “This is who we are publicly, but also you should know this if you’re thinking about joining us.” — @JorgenSundberg
If an employee is going to take the time to leave us a review, there's probably something we can learn from that. Click To Tweet
- Link Humans
- Employee Advocacy: The Ultimate Handbook
- Employer Brand Index
- Employer Branding Podcast
- Dynamic Signal and Hearsay Systems Advisor Social
- Glassdoor and Indeed
See you next week!