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Everything You Need to Start a New Podcast

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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Daniel J. Lewis, Host of The Audacity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today’s content sphere, and the way actionable plans help you reach your goals.

It’s About the Content, Not the Equipment

Daniel J. Lewis is a podcaster and consultant who teaches others how to start and improve their podcasts. He is the award-winning host of The Audacity to Podcast and several others, including the Ramen Noodle, his first podcast, started back in 2007.
As a seasoned veteran, Daniel has seen how podcasting has become more of a serious medium over the years. When it was first starting out, there were a few people, like Leo Laporte, with radio or public speaking experience who knew how to do it well. But the majority were just people talking about various topics, without any real flow or finesse. There are still plenty of “amateurs” in the field, many of whom are successful, but the stakes have been raised considerably by large companies like NPR and Gimlet Media which pour seemingly endless money and resources into their podcasts. And the podcast audience is steadily growing as well. It’s no wonder more and more people are trying to get into the podcasting game.
The good news is you don’t have to spend a ton of money to create a high-quality podcast that appeals to a large audience. It’s not about the equipment. It’s about the content.

“The main thing you need to focus on as a podcast is this: What is the message you’re going to share? How are you going to create this content that is either helpful or entertaining or could even be both of those combined? Even celebrities have trouble building an audience if they don’t have good content.”

Daniel recommends buying the cheapest of these three microphones to get started:

These microphones all plug directly into a computer, and you can download any number of free software options to record and edit your podcast (or even use what’s included with your computer). You don’t necessarily even need to do any editing. Most um’s, er’s, and uh’s are a natural part of a conversation and your audience won’t be distracted by them. If you do choose to edit, you only really need to cut big distractions, like uncomfortably long pauses or your dog barking uncontrollably in the middle of a recording.
“Don’t focus on trying to be perfect. That’s the thing that will kill any enthusiasm out there. Focus on presenting it well enough for people to receive your communication and you can improve as you go along.”

Goals Without Actionable Plans Are Just Dreams

Regardless of your industry, organization, or talents, you’ve got to do more than dream up your goals. Without actionable steps built and implement to reach those goals, you’re going to be disappointed. “I can have a goal of making a million dollars this year, but if I don’t break that down into daily actionable steps, I’ll never reach it.”
Daniel would break down the goal of making $1 million into digestible chunks. To make a million in a year, you’d have to make $2,739 per day. So then the question becomes, “How am I going to generate $2,700 today? If I can do it today, maybe I can do it tomorrow, and the day after that, and the day after that.” Just sitting around waiting for that $1 million idea to hit isn’t working toward your goal. “That’s just waiting to get lucky with the goal, and you’ll never reach your goal that way.”

What did you want to be when you grew up?

“I think that every kid wants to be a hero. So what I remember most being a kid is wanting to be the secret agent, the superhero guy.” Daniel wanted to be a merged together version of MacGyver, Stringfellow Hawke from “Airwolf,” the guy from “Knight Rider,” and Sam Beckett from “Quantum Leap.”
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