Exactly What to Say in Social Media

It’s a Conversation!

There’s a lot of talk about the “human element” when it comes to marketing. Be it content, social, or direct product advertising, consumers are looking for humanity in the businesses with which they interact.
Unfortunately, many still approach marketing as though it were a baiting game. Set up the product, make it look good, and show off whatever characteristics make it desirable. If your product is what consumers are looking for, they should come running!
While this may prove effective to a degree, there is a whole world of people out there who might not even know that they want or need your product. This is why marketing through conversation is such an effective tool. It doesn’t even have to be face to face, but by approaching your content, social, or any manner of marketing through the lense of creating a conversation with your customer, you can engage with them on a human level and build opportunities for your product to meet their needs.

In This Episode

• A better way to motivate people
• Why creating mental images for customers is so powerful
• How to relate to a customer to open the opportunity to make a recommendation
• How to create “just one more thing” moments
• How to create opportunities with questions

Quotes From This Episode

“People are communicating differently, but what won’t ever go out of fashion is the importance of conversation and the importance of getting to know people.” — @philmjonesuk
“Questions create conversations, conversations lead to relationships, relationships create opportunities, and opportunities lead to sales.” — @philmjonesuk
When it comes to being great salespeople we need to know how to open conversations. Share on X

Resources

• The Complete Guide to Social Media for B2B Marketers
• Brandwatch
• HYP3R
• Exactly What to Say: The Magic Words for Influence and Impact
• Exactly How to Sell: The Sales Guide for Non-Sales Professionals