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About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation.
It’s a Conversation!
There’s a lot of talk about the “human element” when it comes to marketing. Be it content, social, or direct product advertising, consumers are looking for humanity in the businesses with which they interact.
Unfortunately, many still approach marketing as though it were a baiting game. Set up the product, make it look good, and show off whatever characteristics make it desirable. If your product is what consumers are looking for, they should come running!
While this may prove effective to a degree, there is a whole world of people out there who might not even know that they want or need your product. This is why marketing through conversation is such an effective tool. It doesn’t even have to be face to face, but by approaching your content, social, or any manner of marketing through the lense of creating a conversation with your customer, you can engage with them on a human level and build opportunities for your product to meet their needs.
In This Episode
- A better way to motivate people
- Why creating mental images for customers is so powerful
- How to relate to a customer to open the opportunity to make a recommendation
- How to create “just one more thing” moments
- How to create opportunities with questions
Quotes From This Episode
“People are communicating differently, but what won’t ever go out of fashion is the importance of conversation and the importance of getting to know people.” — @philmjonesuk
“Questions create conversations, conversations lead to relationships, relationships create opportunities, and opportunities lead to sales.” — @philmjonesuk
When it comes to being great salespeople we need to know how to open conversations. Click To Tweet
Resources
- The Complete Guide to Social Media for B2B Marketers
- Brandwatch
- HYP3R
- Exactly What to Say: The Magic Words for Influence and Impact
- Exactly How to Sell: The Sales Guide for Non-Sales Professionals
See you next week!
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