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We are delighted to welcome Erika Lovegreen, SVP of Marketing & Communications at ICUC, on to this episode of Social Pros.
It All Comes Back to Listening to Your Community
In this ever-changing world of social, how can community managers serve their people in the best possible ways?
Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.
Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.
Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.
In This Episode:
- 0:00 – Introduction
- 3:32 – What ICUC are working on right now
- 6:05 – How brands should approach Threads
- 12:30 – Will Threads welcome brand-safe interactions?
- 15:03 – Erika’s take on Reddit’s current situation
- 18:10 – Have your finger on the pulse of your community
- 24:49 – Integrating AI and maintaining human touch
- 39:24 – Erika’s up-to-date final two!
- 42:05 – Outro
Quotes From This Episode:
When making decisions, it always comes back to knowing your community. Share on X“In your social community management strategy, AI is awesome. There are really big pros to using it. But there are caveats.” Erika Lovegreen
“If you’re too reliant on AI, you leave yourself susceptible to risk.” Erika Lovegreen
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