About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at firstname.lastname@example.org.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
We are delighted to welcome Erika Lovegreen, SVP of Marketing & Communications at ICUC, on to this episode of Social Pros.
It All Comes Back to Listening to Your Community
In this ever-changing world of social, how can community managers serve their people in the best possible ways?
Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.
Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.
Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.
In This Episode:
- 0:00 – Introduction
- 3:32 – What ICUC are working on right now
- 6:05 – How brands should approach Threads
- 12:30 – Will Threads welcome brand-safe interactions?
- 15:03 – Erika’s take on Reddit’s current situation
- 18:10 – Have your finger on the pulse of your community
- 24:49 – Integrating AI and maintaining human touch
- 39:24 – Erika’s up-to-date final two!
- 42:05 – Outro
Quotes From This Episode:When making decisions, it always comes back to knowing your community. Click To Tweet
“In your social community management strategy, AI is awesome. There are really big pros to using it. But there are caveats.” Erika Lovegreen
“If you’re too reliant on AI, you leave yourself susceptible to risk.” Erika Lovegreen