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Gary Vaynerchuk and the Currency of Attention

Authors: Jay Baer Gary Vaynerchuk
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Anna Hrach

Convince & Convert
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Gary Vaynerchuk, CEO of VaynerMedia, joins the Social Pros Podcast to discuss social media land-grabbing, the importance of the long game, and why you can never have too much attention.

Gary Vaynerchuk - InstagramSocial Media Is a Long Game

Gary builds businesses.
During his career, he has grown a family wine business by 20,000% in 5 years, founded one of the world’s hottest digital agencies, co-founded an investment fund, acted as an angel investor and venture capitalist, hosted a show, written books, and maintained an active public speaking schedule. He has consistently been ahead of the curve when it comes to recognizing the next big thing in social media and has evolved into a self-proclaimed “land-grabber”.
This gift of spotting trends and jumping in early has catapulted him into the level of social fortune teller and THE one to follow online.
Despite having achieved a meteoric rise in the eyes of social worldwide, Gary still day trades attention like he just got online yesterday. Why does somebody like him need to draw attention to himself on a daily-near-hourly basis? To him, it’s all about the long game and measuring success in inches, not miles.

In This Episode

  • Why every little relationship means the possibility of success years down the line
  • How being early leads to being an influencer
  • Why being in spaces you both do and do not control gives you an advantage in the branding game
  • How different app DNA and challenging the status quo can lead to successful failure that matters


Quotes From This Episode

“Early matters more than people think.” —@garyvee
“You have to be where people’s attention is.” —@garyvee
“If you really want to be at the top, you’ve got to be great at the branding part as well and you do a lot of things that don’t make sense that day but they make a lot of sense long term.” —@garyvee
“I always want to be out there. I want to maintain my relationships that matter. They play out later.” —@garyvee
“Branding is deep. Life is deep. It’s not black and white. It’s gray.” —@garyvee
“The way you make your money is more important than how much you make.” —@garyvee
“People care about one-to-one relationships with the people they care about the most, and whoever maps that wins.” —@garyvee


See you next week!

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