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How Godfrey is Improving the Customer Journey

Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.

A Smoother Customer Journey

The need for great content is a well-understood concept, but what happens once your customer starts to engage with that content? How smooth is the customer journey from that piece of content to your product or service?
Those are the questions being asked by Michael Barber of Godfrey. He proposes that the next step to improving the overall experience for your customers is to focus on the steps in between.
There are a lot of small details that can get lost when the major focus is solely on the content and the sale. By working to create smooth, consistent transitions from your content to the sale and beyond, you can ensure a more natural customer journey that will make it easier for them to return again and again.

In This Episode

  • How to help your ideas resonate more clearly whether in content or speaking
  • Why some companies should have a customer experience team
  • How to better understand what your customer is experiencing when interacting with your business

Quotes From This Episode

“There are so many nuances between the initial awareness of a piece of content and actually experiencing that content.” — @michaeljbarber
“You have got to build a group of customers that you can have honest and brutal conversations with.” — @michaeljbarber
Go out and experience what your customers do. Click To Tweet


Content Experience Lightning Round

What is your number one piece of advice for getting to and through the airport alive?
Michael’s advice is to just breathe and understand that you are not in control of the situation!
What is the absolute best cold brew you’ve ever had?
Without a doubt, Cartel from Phoenix, Arizona!
See you next week!

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