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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros hosts, Jay Baer and Adam Brown, plus previous guest Allison Day, Senior Manager of Social Media at Reddit, to share their insights into what’s working in social today.
The Best Insights from Social Pros Royalty
To celebrate the 600th episode milestone, we brought back previous hosts and guests to share their thoughts on social platforms today, the biggest changes, and predictions for the future.
Jay, Adam, and Allison share their ‘love it or over it’ verdicts on Threads, X, TikTok, and LinkedIn, and what they would do if they had to start over today. Jay, aka Tequila Jay Baer, talks about his strategy for starting his tequila influencer journey recently and why he focused on TikTok content to begin with.
There are some brilliant insights into how social has and is changing all the time in this episode, plus some great advice for upcoming social pros tackling the space in 2024 and beyond.
In This Episode:
- 5:56 – Love it or over it? Threads and X/Twitter
- 11:10 – LinkedIn’s evolution and our guests’ thoughts on the platform
- 15:58 – Thoughts on TikTok and Instagram Reels
- 24:26 – The biggest changes in social over the past ten years
- 27:31 – Gaining trust from leaders
- 32:21 – Why social media was about social, now it’s about media
- 36:07 – What our social pros would do if they were starting out today
- 38:28 – Why Jay Baer would start making YouTube content
- 43:15 – Jay, Adam, and Allison answer the final two
Quotes From This Episode:
“TikTok ushered in a new era of brand marketing. It’s done a lot of industry, putting the power back in the social media managers’ hands to take more risks.” Share on X“It used to be about social. Now, it’s about media.” Jay Baer
“LinkedIn is a B2B beast. It’s remarkable how it’s stayed relevant. If you are wanting you or your brand to be a micro-influencer, it’s the place to do that.” Adam Brown
Resources:
The Social Pros Podcast Celebrates 600 Episodes!
Receive your commemorative eBook that recalls how social media has changed over the past decade along with the on-demand recording and video today!
