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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
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Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces.
AI in the World of Sales and Marketing
AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology!
Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing.
Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert.
We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier.
In This Episode:
- 3:19 – Introducing Kate Bradley Chernis
- 3:40 – Introducing Lately
- 6:46 – Values humans care about
- 12:39 – Is FOMO dead?
- 13:50 – Saving time or boosting engagement?
- 16:31 – The best source material for AI
- 20:10 – How writers can see AI as a tool, not a threat
- 24:45 – How AI helps with engagement
- 27:04 – Which team should own the Lately relationship?
- 29:13 – Being more social on social with AI
- 31:30 – Lately office hours
- 38:08 – Kate leaves advice for social pros
Quotes From This Episode:
“If you think of artificial intelligence like a human being, it's like a three-month-old. It can't stand up or feed itself — it's very young, it's not replacing anything.” Share on X
“Social pros know that communication is not just the words on a page.” @LatelyAIKately
“If you’re good at your job, you want the boring parts taken away from you so that you can use your brain on the fun parts.” @LatelyAIKately
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