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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Canva has opened the doors for just about anyone trying their hand at creating visual content, whether you’re a pro graphic designer or brand new to it all.
So, it’s no surprise that it’s an incredibly popular tool for marketers, brands, and social pros alike. We decided to revisit this episode from last year with Jacky Barker, formerly the Social Lead at Canva, to remind ourselves of how Canva’s social strategy brings the brand to life.
Culture and Community Are the Building Blocks of Social Success
Canva is a marketer’s best friend! The smart visual communications platform helps social pros with marketing, building presentations, graphic design, branding, and has even expanded into video editing and website building. As Jacky likes to say in this episode, it offers “the full shebang”!
But how has their social media strategy contributed to Canva’s success? Jacky explains in this episode how community and culture are cornerstones of Canva’s ability to stay in the spotlight.
We hear about the day-to-day responsibilities of a Social Lead, how Canva identifies target audiences, and how its social team leverages creators, UGC, plus Pinterest and TikTok to reach more people.
In This Episode:
- 1:50 – An introduction to Canva
- 2:52 – Jacky’s day-to-day responsibilities as a Social Lead
- 5:12 – Where Canva takes its cultural cues
- 6:44 – How Canva stays on top of trends in the “creator world”
- 8:04 – How Canva engages with its super fans
- 10:57 – How Canva determines its target audience
- 13:13 – How Canva has changed its messaging around features
- 16:23 – Canva’s approach to expanding into a global brand
- 19:35 – Why Pinterest is a big focus for Canva
- 24:44 – How Canva determines its next steps for the product
- 29:11 – Jacky’s parting advice for social pros
Quotes From This Episode:
“Be prepared for the unknown, and learn to love the unknown, and all the challenges and opportunities that come with that.” Share on X“I think one of Canva’s big successes has been the engagement with our community.” @JackyBarker
“You can do the planned research and forecast trends. But, for me, it is about the now in social media. It’s about listening to what’s happening.” @JackyBarker
Resources:
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