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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media.
The Key to Customer Retention
It’s undeniable that the evolution of technology and the rise of automation has brought countless improvements to the way businesses are run. For many, however, it has also manifested itself as a double-edged sword.
Day after day and year after year it seems that every new innovation brings us closer to an automated future. While that can certainly streamline many processes for your business, it has also left many consumers wishing for a genuine human interaction.
This is the premise of Joey Coleman’s new book Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days, and in it, he provides very detailed tips to making sure your customers feel that humanity. By working to ensure that your customers feel like they’re appreciated and part of a genuine relationship, you can build real loyalty that will last for years to come.
In This Episode
- Why most businesses focus more on customer acquisition rather than retention
- Why modern customers are seemingly less loyal than in the past
- Why the human touch is so crucial
- How to use social to improve customer retention
Quotes From This Episode
“Research shows that somewhere between 20 and 70 percent of your new customers will decide to stop doing business with you before they reach their 100 day anniversary.” — @thejoeycoleman
“People are craving the real world interaction. Having it all be emails and tweets and status updates and likes just isn’t going to cut it long term.” — @thejoeycoleman
You want to show your customers that doing business with you is going to be unlike any other business experience that they've ever had. Click To Tweet
Resources
- The Complete Guide to Social Media for B2B Marketers
- Brandwatch
- HYP3R
- Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
See you next week!
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