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Harness the Creative Curve to Maximize Your Marketing

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Hosted By

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Allen Gannett, author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity and how you can spark your creative genius to reach your goals and take your marketing to the next level.

Developing Creativity

Have you ever been guilty of using the phrase, “I’m just not creative?” There is a widespread belief that creativity is a sort of hereditary gift bestowed upon the few, while the average person is left to admire what they produce.
Not only is this false, but there are scientifically proven methods that every person can use to harness and develop creativity. That is the premise of Allen Gannett’s new book The Creative Curve, in which he interviews known “creative geniuses” and scientists and describes their methods.
By studying and consuming the creative work of others, you can develop your own taste and unlock your own creativity. It may not come immediately, but as with all skills, practice and effort will help you build the creative strength to take your work to the next level.

In This Episode

  • Why creativity is something you can learn
  • Why consuming is so important for creativity
  • How to balance familiarity with novelty
  • How to learn creativity through imitation
  • How to incorporate data into the creative process

Quotes From This Episode

Most people view creativity as a have or have-not situation, but that is so far from the truth. Share on X
“Creativity is something that you can learn and get better at.” — @Allen
“Imitation gives you that familiar structure with which to work in, so you can just focus on adding your own novel twist. You’re not recreating the wheel.” — @Allen
“We like things at the right balance of familiar and novel.” — @Allen


Content Experience Lightning Round

What is your favorite potato chip flavor?
Allen isn’t a big fan of potato chips, but he loves pita chips!
What is your favorite ice cream flavor?
Despite the fact that it’s been called the “favorite flavor of serial killers,” Allen is a big fan of mint chocolate chip!
You interviewed the Chief Content Officer at Netflix. Did he give you ins for a show that none of us have heard of that’s really good?
Allen says he wouldn’t be able to tell even if he did, but one thing he found really exciting is that since Netflix is such a large international company, they’re working harder to find content that will work cross-culturally. This means that the selection on Netflix will become more internationally diverse!
See you next week!

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