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How HarperCollins Christian Publishing Maintains an Active Community

Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

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It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

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I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

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Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

How HarperCollins Christian Publishing Maintains an Active Community

Building Up the Community

We live in an age where the term “social media” exists ubiquitously in our vocabularies without need of definition or explanation. As individuals and as businesses, it has become as integral to our interactions as the telephone or email.
That said, having a basic understanding of what social media is and how to use it is very different from knowing how to engage with your customers and build a functioning community. Every person starting a business knows that social media can be a powerful way to promote the latest product. But what about the bigger picture?
Rather than a running timeline of ads and promotions, your company’s social media could become a hub for your customers to engage with and support each other as they connect through your product on a deeper level. As a business you have an opportunity to use your social content to foster this connection and strengthen the foundation that ultimately supports you.

In This Episode

  • How identifying your target audience can guide which social media your business should focus on
  • Why you should use social media as a funnel to catch a wider audience that leads back to your product
  • How repeatable campaigns can help your brand stand out and keep your audience engaged
  • The importance of empathizing with your audience when creating targeted ads

Quotes From This Episode

“If you don't have a presence on social media, you practically don't exist in today's society.” Click To Tweet
“In today’s social media age, it seems like everything has to be visual. There has to be a visual component to it, or it’s just going to get completely lost.” — @JasonSchemmel
“If you stay with the same strategy over and over again, eventually it's going to burn out.” Click To Tweet

“When people are looking out for each other, that’s what’s really adding value to everyone and that’s what’s really going to drive a successful community.” — @JasonSchemmel

Resources

See you next week!

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