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Hootsuite’s Social Media Trends 2023

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

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We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what’s in store for social in 2023. This is definitely one to bookmark!

Top Social Revelations for 2023 

Want to know the biggest social trends for 2023? Of course you do!  

On this episode, we are joined by Hootsuite’s Senior Copywriter, Kosta Prodanovic, who joins the show to discuss Hootsuite’s 2023 Social Media Trends report. 

Kosta dives into what’s working on social this year and highlights some of the biggest findings, such as how smaller companies can poach creators, how the younger generation have changed how they search and the importance of customer service on social. 

Head to the links below to find the report in full and make sure you save this one to refer back to! 

In This Episode:

  • 0:00 – Introduction 
  • 3:35 – Introducing Kosta Prodanovic 
  • 6:37 – Takeaways from Hootsuite’s Social Trends Report 2023 
  • 14:06 – Did any trends surprise Kosta? 
  • 16:24 – Impetus for using social as search 
  • 20:00 – Social commerce and trust 
  • 25:24 – Customer service on social 
  • 30:44 – Kosta’s tips for social pros

Quotes From This Episode:

I think marketers would do well in 2023 to prepare themselves by asking: “What does our social commerce strategy look like in the future?” Click To Tweet

If people are using social media as a search tool to discover and research your brand, they’re also leaving with an impression of what your brand is and means. And that’s long term. So don’t disinvest from your social presence.” @KostaProdanovic

Talk to your heroes, reach out to them and ask for advice. Don’t be too proud.” @KostaProdanovic


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