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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
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Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.
Strategies for Evergreen Content
Working in social media, you know firsthand just how short people’s attention spans are. It’s a constant job to create, share, interact, and ultimately hold the attention of your audience. How then can you keep your audience engaged if your company operates on a seasonal schedule?
This is exactly the question that Eric SanInocencio has asked, and with an unbroken streak of selling out of season passes since the beginning of the Houston Texans, he has some pretty successful insights.
With careful planning and strategizing, you can maximize your limited opportunities to create evergreen content that you can share year-round to keep your customers excited and engaged.
In This Episode
- How to maximize limited opportunities to create year-round content
- How to determine the best content for various social platforms
- How to balance specializations with collaboration on a large team
- How to determine if a response adds value to the conversation
- How to interact with specific audiences through geofencing
Quotes From This Episode
“There’s always a daily conversation because things change, platforms change.” — @EricSan
“The collaborative effort starts at the top when you’re planning, but the actual implementation of it is singular.” – @EricSan
My goal when it comes to social listening and responding is can we add something of value to the conversation? Share on X
You’ve got to be comfortable being uncomfortable, because the moment you feel like you've got a grasp of something, it's gonna change on you. Share on X
Resources
See you next week!
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