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How the Houston Texans Engage Fans 365 Days Per Year

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.


Strategies for Evergreen Content

Working in social media, you know firsthand just how short people’s attention spans are. It’s a constant job to create, share, interact, and ultimately hold the attention of your audience. How then can you keep your audience engaged if your company operates on a seasonal schedule?
This is exactly the question that Eric SanInocencio has asked, and with an unbroken streak of selling out of season passes since the beginning of the Houston Texans, he has some pretty successful insights.
With careful planning and strategizing, you can maximize your limited opportunities to create evergreen content that you can share year-round to keep your customers excited and engaged.

In This Episode

  • How to maximize limited opportunities to create year-round content
  • How to determine the best content for various social platforms
  • How to balance specializations with collaboration on a large team
  • How to determine if a response adds value to the conversation
  • How to interact with specific audiences through geofencing

Quotes From This Episode

“There’s always a daily conversation because things change, platforms change.” — @EricSan
“The collaborative effort starts at the top when you’re planning, but the actual implementation of it is singular.” – @EricSan
My goal when it comes to social listening and responding is can we add something of value to the conversation? Click To Tweet
You’ve got to be comfortable being uncomfortable, because the moment you feel like you've got a grasp of something, it's gonna change on you. Click To Tweet


See you next week!

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