How 130,000 RE/MAX Agents Use Social Media

Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker

LaneTerralever

Leanna Pham

Convince & Convert

About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Kayla Roofe, Sr. Social Media Manager at RE/MAX joins us on Social Pros to talk about how social media plays a role in how we buy and sell property.

Social Is Changing the Real Estate Industry

Buying a home is a huge expense. For most people, purchasing a property to call home is the largest investment they will ever make.
The way we browse for the perfect home has changed a lot since the good old days of newspaper listings and real estate drop-ins. Nowadays, you can search and potentially find your dream home from the comfort of your couch (or wherever you happen to be). Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, leverages social media to broadcast new listings and ultimately, sell more houses.
She works with a staggering 130,000 RE/MAX agents from all over the world. Aligning that many team members around social and making sure that they’re doing it ‘right’ has got to be one of the most difficult jobs out there. Thankfully, Kayla is a social pro herself and doesn’t hold back when it comes to sharing the best tips for selling something as expensive and potentially life-changing as a brand-new home.

In This Episode:

04:28 – How RE/MAX’s social team is structured worldwide
06:30 – A look inside RE/MAX’s social media strategy
08:24 – How social media has disrupted the real estate industry
12:37 – How real estate agents can use social media in the “right way”
14:53 – Key metrics Kayla uses when working with agents to help them improve their social media strategies
19:03 – How RE/MAX streamlines social content production across different franchisees
22:03 – How RE/MAX use influencers to help build credibility with their audience
25:13 – The importance of offering good customer service on social media
30:04 – How Kayla coordinates with the CEO

Quotes From This Episode:

“Position yourself as an expert with senior executives.” – @KaylaRoofe
You're not going to buy knee surgery on Craigslist. Why would you do the same thing for your home? Click To Tweet
“We really streamline our content to fit what that channel is used for.” – @KaylaRoofe