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How a Funk Band Wins with Word of Mouth

Authors: 10XMarketing Jay Baer
Posted Under: The Talk Triggers Show
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Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger.

Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result.

Every show is just 6 minutes long – perfect for binging. It’s inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you’ll love it.

Episode 8 of The Talk Triggers Show investigates a funk band from Nashville that has overcome all odds and uses word of mouth to sell out their shows every night.

Do you remember when music was expensive? Most of us had to save all of our pocket money just to buy a single cassette. But nowadays, you can listen to your favorite musicians on repeat, and it won’t leave you scrounging for pennies. While monthly streaming subscriptions and unlimited access to the latest tunes is great news for us, it doesn’t leave a whole lot for the actual musicians.
The internet has hollowed out the revenue, leaving musicians with nothing but scraps. If a performer wants to make a living from their music, they’ve got to tour and sell overpriced merch. It’s a tough business. You could be the most talented singer in the world and still struggle to catch your ‘big break.’
So, what can you do to make yourself stand out in a sea of Swift’s and Springsteen’s?
Well, coming up with a talk trigger is a good start. A talk trigger like the one that a funk band from Nashville uses to sell out their shows every night.
Find out what has fans filling venues whenever this band puts on a gig on episode 8 of The Talk Triggers Show!
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