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How Andrea Fryrear Keeps Content Agile and Responsive

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Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

A Better Way To Get Things Done

Massive marketing campaigns with bright shiny content are sexy. They showcase all the bells and whistles that a team has to offer their company and the audience. But are they the best method in the long run?
Andrea posits that the answer is no. Borrowing from the world of software development, she and her AgileSherpas are retraining the marketing world to work smaller, harder, and leaner.
Focusing on smaller campaigns with limited roll-outs while the content is still developing allows your team to respond to customer feedback in close to real-time. Being able to make quick adjustments early on leads to a campaign that is ultimately more relevant, more engaging, and more successful.
To support this approach of small yet highly adaptive projects, marketers need to cut the fat off the projects they are working on. Keeping the plate half or two-thirds full allows for a cushion to adapt and react as customers begin responding to your campaigns. Lastly, breaking down silos and ensuring there is a natural cross-functional flow is necessary to limit the number of project handoffs during the campaign.

In This Episode

  • Why a faster, more responsive, and successful campaign means putting it out there before you think it’s ready
  • How limiting your work leads to greater progress and success in the long run
  • Why a well-made content strategy calendar means looking ahead while also looking back
  • How internal silos lead to trouble in sales funnel handoffs

Quotes From This Episode

“Agile marketing is imposing a methodology or a particular approach to how we execute on our work.” —@AndreaFreyrear
Stop thinking of these massive, long-term, big bang campaigns. Click To Tweet
“Things change too rapidly all around us, and our audiences expect us to be more adaptive and responsive in real-time.” —@AndreaFryrear
We have to find a way to horn in on the right work.” —@AndreaFryrear
“You have to have a way to focus in. Otherwise, you just get overwhelmed with too much stuff.” —@AndreaFryrear
“You can discover these hidden gems that you didn’t know were doing quite so well. We lose those opportunities when all we’re doing is trying to hit publish again and again.” —@AndreaFryrear
Agile is not anti-planning. Click To Tweet

Resources

Content Pros Lightning Round

When you went to Austin College back in 2000, what type of career did you have in mind? Andrea wanted to be a college professor so she could put her English degree to work! Since then, she has done a little bit of higher education stuff but realized that was not a good fit for her.
Current Netflix binge: It’s not Netflix, but Fryrear is a very solid Game of Thrones fan.

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