Hosted By
About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Aquent’s Jeff Gangemi joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency.
Marketing to Marketers
Marketing marketing to marketers. Don’t worry, your screen isn’t glitching! This is how Jeff Gangemi describes his work at Aquent. And when you are marketing directly to other marketers, one thing is for sure: Quality is key!
At Aquent, the “products” are freelancers, and they are marketing directly to other businesses who are looking to augment their marketing teams. They’ve learned that to be successful, they have to take their content to the next level, pushing beyond basic messaging about staffing to bigger concepts that are applicable and entertaining.
Whether your business is B2B or B2C, marketing freelancers, goods, or services, Aquent is a great example of how to approach content. By holding yourself to a higher standard and going beyond the minimum of what might catch the attention of the general public, you will be well ahead of the curve and setting your business up for even greater success.
In This Episode
- How businesses are balancing in-house teams with freelancers.
- How to utilize content when marketing to marketers.
- Why quality is key with content geared towards marketers.
- How to move beyond content about staffing when marketing freelancers.
Quotes From This Episode
Make high-quality content. You can't mess around and hope it works out. Click To Tweet
“At Aquent, we market marketing to marketers.” — @jeffgangemi
“Framing content in a bigger-business-strategy way of looking at things attracts different eyes that wouldn’t normally be attracted to staffing as a practice.” —@jeffgangemi
Resources
Content Experience Lightning Round
Was it the job or the surf that took you to the West Coast?
It was a bit of both, and it was great to get away from those long Vermont winters!
Have you ever seen a shark while surfing?
Jeff has never seen a shark in person, despite surfing in some pretty sketchy waters known for shark encounters!
See you next week!
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
