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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.
How Better Half Help Big Brands Thrive on Social
Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.
Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.
Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.
Plus, she tells us how she built her team, dives into Better Half’s own strategy and shares why, if you can, you should take big swings on social.
In This Episode:
- 0:00 – Introduction
- 3:43 – An introduction to Better Half
- 5:58 – Excelling for big clients in a boutique agency
- 8:38 – Sustaining community engagement with Netflix
- 11:56 – Matching Netflix’s identity on social
- 14:24 – Operating in the niche vs mainstream
- 17:19 – Intentional hiring
- 21:58 – Alyssa’s team structure decisions
- 27:40 – How Better Half showcase their culture
- 30:45 – Better Half’s use of Substack
- 32:15 – Where to find Alyssa and Better Half
- 35:20 – Alyssa answers the Final Two
- 40:16 – Outro
Quotes From This Episode:
When you’re getting into the world of building fandoms, it needs to be fandom-led. Click To Tweet“If you have the option, take big swings on social.” Alyssa Bonanno
“We’ve fostered a lot of long-term relationships, amplified our existing skills and built a small-but-mighty team of intentional hires.” Alyssa Bonanno
Resources:
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