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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.
The tools don’t matter if you don’t use them!
Over the past ten years or so, reality tv shows about building, remodeling, or flipping homes have become wildly popular. They have even inspired countless people to go out and buy a toolbelt.
Seeing a crack team of builders use their hammers, drills, and screwdrivers to create magnificent homes truly is inspiring, but what separates them from the average Joe and Jane whose tools have been resting in the garage? The only difference is what they choose to do with those tools.
The same is true with businesses and customer data. Simply gathering and even understanding the data doesn’t grow your business, it’s what you choose to do with that data. Once you know what your customers want it’s time to pick up the proverbial hammer and get to work!
In This Episode
- Why the data itself is not the most important part of social listening
- Why there are still plenty of sources for social data even though some platforms are not open to providing data
- How the increasing diversity of new media is affecting social listening
- Why brand outrage has increased and how it is affecting the way businesses respond to customers
Quotes From This Episode
We are living in an era where we've become savvier as consumers, and we know that our voice has more power than it used to. Click To Tweet
“The web has made the world a more transparent and open place, whether we like it or not.” — @willmcinnes
Resources
- Brandwatch
- ICUC
- The Complete Guide to Social Media for B2B from Salesforce
- Culture Shock: A Handbook for 21st Century Business
See you next week!
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