How Can Companies Win with Personal Branding?

transcript was exported on Dec 05, 2021 – view latest version here.

Baer:

social pros listeners. This is Jay Baer from convince and convert. Delighted to have you with us. This episode, Adam Brown is off this week. So you have me and me alone, but not really because we have an extraordinary guest on this week’s episode. She is the chief executive officer of the brand builders group, which is in my estimation, the single best personal brand acceleration optimization and training organization in the world. She is a good friend of the podcast and a good friend of mine, AJ Vaden, AJ, how are you?

Vaden:

am so good. I’m I’m gonna pick you up, put you in my pocket. Have you traveled around with me with that

Baer:

introducer? That’s not actually a job, but it could be speaking of jobs, friends, one of the things I want to make sure you do as soon as possible when you finished listening to this episode is download the study that we’re going to talk about here. It’s called trends in personal branding. It is the most comprehensive the most relevant, the most timely research done to date on the mechanics and, and the current circumstances of personal branding, both for individuals. And as it’s viewed through a corporate lens, it’s called trends in personal branding. It was a collaboration between Adrian from the brand builders group and the center for generational kinetics. So here’s what you do go to j.free brand to study.com J a y.free brand study.com. And that will get you your own copy of the research. We’re going to talk about today. Also, before we get into our conversation with Adrian, a reminder that social pros is brought to you by our friends at Salesforce who also employ Adam Brown.

Baer:

typical cohost Salesforce has their own extraordinary research that came out a month or two ago. I’ve been talking about it all over the world. In every circumstance it’s called the state of marketing report. They surveyed 8,200 marketers from around the globe across 37 countries. So if you want a full suite of data, this is it. Also when you download their study, you get a free Tablo, a dataset, so you can cross cut. However you want. See what to say, Hey, what do left-handed vampire marketers in Canada? Think about this issue. Like you can literally do it in like five seconds. It’s pretty awesome. It is an extremely valuable report with lots of interesting findings that I cite all the time. One of the ones that I’m most interested in is they’re finding that 80% of companies are now set up. So that marketing is also in charge of customer experience. I find that fascinating and really on trend. So you can grab that report as well, go to Bitly slash state of marketing report. That’s bit dot L Y slash state of marketing report. AIJ Vaden. Tell us a little bit about the brand builders group and what you

Vaden:

and brain builders group is a personal brand strategy firm for entrepreneurs, executives, influencers, with a heavy emphasis, heavy emphasis on professional services. And so, I mean, ultimately what we do is we help people put a stamp on their message, what they believe, who they are and not just about what they do. And so I really believe that we’re in an era right now where it is the power of the individual we’re in the era of the individual and that connectivity, the ability to relate and create human relationships digitally is becoming ever increasingly more important, which means personal branding is probably at the height of where it’s been in recent history and only growing in importance from here on out. So we help you build your personal brand. Okay.

Baer:

it primarily individuals who do not have a personal brand, but want one or individuals who have a personal brand and want a better one?

Vaden:

I would say we actually have through at three audiences and two really significant ones. I think the first group of people that we work with are individuals who have established businesses, but not established personal brands. So they’ve been very successful and have lots of success in their business, but not enough people know about them. Right? And so using their personal brand to become more media worthy, more attention worthy as a huge part of what we do, because I already have a business and they’re going to use their personal brand to drive more, leads, more awareness to their business. And then I would say like 30% are people who have big followings, right? They have somehow garnered, I large online or offline audience. They had a accidental, successful Ted talk. Right? I think everday brown is a great example of that. It’s like, she didn’t mean to become who she is today.

Vaden:

did a Ted talk for friends and here she is. So they don’t have a way of monetizing their following, right? So you’ve got this huge following and really nothing to do with it to turn it into a business. So they need to create the business of their personal brand. And then you’ve got this other, I would say like 20% of people who have really established personal brands and really established business models that they’re trying to, what I would say is they’re trying to reinvent themselves, who they’ve been is not who they want to be and the next era of their journey professionally or personally. So they’re really through a stage of reinvention rather than business or messaging or what they stand for, the writing, a new book or any variety of things that they’re really established, but it’s a, it’s an, it’s a stage of reinvention

Baer:

you help these individuals in these three groups enhance their personal brand with events and workshops and, and virtual trainings and coaching and, and that kind of services.

Vaden:

So I think, you know, one of the most unique things that I think people don’t realize about brand builders group is as much we are, as much as we’re a personal brand strategy firm. We are also a business strategy firm. I think we nerd out business and sales and operations because we know that those are fundamental keys of making any front facing personal brand, a success. And so we do it one-on-one we do intensives, we do it in small group workshops. We do it on coaching calls. We do it in live events. It’s the medium of how you get, and we really tailor that to the individual. Although the information remains consistent in the same,

Baer:

desire to create or buttress or burnish a personal brand is certainly meritorious as was proven by your study, almost three quarters of Americans, according to the trends and personal branding and research are more likely to trust someone who has an established personal brand three quarters. That is extraordinary. And I wonder if that has always been the case, it’s just now we have math around it, right? Like 30 years ago, pre-internet that preacher in your town had a personal brand. Everybody knew the preacher, or maybe the Barbara at the barbershop or, or this high school principal. And, and did people trust those individuals disproportionately because others in the community were sort of voting with their confidence? I think that’s true. We just couldn’t really see the same kind of evidence of it because it wasn’t online. Is that accurate? You think KJ?

Vaden:

It’s, I’m so glad you brought this point up because I think a huge part of it is 74%, 74% of Americans said that they’re more likely to trust you if you have an established personal brand. So what I really believe is that begs the question then what is the personal brand? Like? What is that? And so I can tell you what American said based on this study. And I can also tell you what we say, brand builders group, that it brand builders group. We say that I, personal brand is the digitization and the monetization of your reputation. And listen here that I knew we all have reputations reputation has always been a thing. One of my favorite sayings is that, you know, when someone says your reputation precedes you things that mean that I’ve done a good job, right? But that’s not new. It’s just personal branding is the proactive, intentional effort of building your personal brand.

Vaden:

people know who you are and what you stand for. But, you know, we throw it back to, you know, decades ago of people like mother Teresa, right? Mother Teresa had a world renowned personal brand. I keep reputation, right? Martin Luther king Jr. I’d also happens in the opposite with people like Adolf Hitler. I, these people were globally known way before social media, right? And that’s because they had become very well known for something. Now our study actually stated that the majority of Americans define a personal brand as someone who is simply recognizable to them. In other words, it is someone that they see know and trust, which means it could be your pastor or the local grocery store owner, or it could be the global phenom, Dwayne, the rock Johnson in any level. It’s just someone who is simply recognizable to me, which means that you’re, you’re able to be found. And I’m able to know about you. And I think social media and the digitization of how we live is just, you know, it’s accelerating that process.

Baer:

personal branding, isn’t social media, it’s just that social media is the conveyance mechanism for, for personal branding that didn’t use to exist. I found that fascinating in the research trends and personal branding, which you can get at jay.freebrandtostudy.com. Jay.Freebrandtostudy.com from AJ and her team at brand builders group. I thought it was really interesting the way the study kind of fared it out that definition that, that it was so simple, right? A personal brand is somebody that I recognize that I have heard of which, which puts the lens firmly on sort of the awareness element of the traditional customer funnel. However, there was some companion findings in the research that I thought was even more interesting that found that younger audiences care more about personality, right? The personality of the personal brand resonates with them more, whereas older people like myself, I certainly would not categorize you that way.

Baer:

people like myself care more about relevance. Like, is this topic interesting to me, is this topic something that I care about? So on one hand you have sort of the personality entertainment side. On the other hand, you have kind of a relevancy education side. And, and my question is, do you think that’s because different generations just grew up with social media differently? Or is it life stage, right? Like I’m of the age where if I’m going to go interact with a personal brand, it’s because I’m interested in that topic. Like, I’m not following somebody for entertainment, I’m following them because I need to know how to fix a toilet or whatever.

Vaden:

You know, I think it’s a little bit of both really. I think a lot of it is life stage. But I also think that if you just take the younger generations and in our study, we define the younger generations as millennials and gen Z. And I think this is important because I think a lot of people don’t realize they are millennials. So for the sake of this study, a millennial is age 26 to 44. Right? So surprised many of you who did not think you were a millennial are so we can have that debate later. But I think a huge part of gen Z and millennials is our, our life stage of how we build friends is online. And I think that’s really reflected in this study and where personality and engagement and connectivity were a huge part of what they use social media.

Vaden:

why do they like about social media is there’s this digital component. I can have friends all over the world and I can stay in touch with you, even if I don’t talk to you, right. It’s this ability of being in tune with someone’s life without having to have you in my local community. And I think that is a part of how we just grew up with the inherent nature of the digital world. And, you know, I’m not, I’m definitely a millennial in 38 and Facebook came out my senior year of college. But so the majority of my life, I didn’t grow up with that. But the idea of having conversations with all my friends and staying in touch feels really out of touch right now, not because of how I grew up because of my life stage. So I’ve got two teeny tiny humans, right?

Vaden:

been like the last five days, just how do you trainee these tiny human? And so the ability to stay connected in a normal sense is not going to happen. And I can also, at the same time, stay connected by scrolling through my feed and I can still learn things on the fly. And there’s just, so I think it’s a part of how we were raised and what we grew up with in that time period, but then also in those unique life stages of, you know, information is at our fingertips, right. We think, you know, like we can find the answer to anything that good, bad or indifferent there. But it’s also, I think it’s a huge part of, there’s just a, an enormous amount of ability to do things online that we couldn’t do before. And a huge part of that has a lot to do.

Vaden:

who are we learning from? You know, one of the things that we talk about all the time is you don’t have to pay for information anymore, right? You don’t want to pay for information. Information is free out of the WASU. But people pay for application. They pay for instruction and accountability. And I think that’s the combination of both how we were brought up in the digital age, but then also in these unique life stages of what are you looking for and how are you working to apply it based on where you are in your personal and professional life.

Baer:

that applies not only at the individual level, but I think also at the company corporate level one of the really interesting findings in this report is that 82% of Americans agree that companies are more influential. If their executives have a personal brand that they know and follow that is extraordinary. Like I certainly am old enough and have been in social media since the first day. And, and remember when we had lots of really deep conversations about, should the CEO be on Twitter or whatever. And, and this research would suggest not only is that the case, but lots of other executives should probably have a personal brand, not just send tweets, but the full definition of a personal brand that is extraordinary. So ADA, if you think about it from a corporate perspective, who in the company should ideally be, I guess I’ll call it personal brand trained. Is it, is it the C-suite, is it all the managers? Is it anybody who kind of already has a personal brand? So they’ve, they’ve, they’ve demonstrated some desire to go out and create content, et cetera. Can you just sort of make some, can you just pull somebody out of the vice-president list and say, guess what, we’re going to make you a Tik TOK celebrity? How does that work?

Vaden:

wish it were that easy. I think it’s one of the things I think is really awesome about this is what people are actually in tune with is the human component of business today. And I love that. And I think if you try to have that as personal branding, but if I were going to consult a company on who in your company should have a personal brand, these are the questions that I would be asking one who is the most likely to be front facing to your customers, right? So who’s making the marketing decisions, who’s making the experience decisions. Who’s making the hiring decisions, their recruiting decisions, the training decisions. And that’s not just to your customers, that’s to your employee base your sales space. And so I think a huge part of it is going who are the people that we’re going to use as attraction mechanisms, right?

Vaden:

new customers, retaining current customers, attracting new employees and retaining employees. So who do we want to use as the attract attraction mechanism? That will be my first set of questions. Then the second is who do we want to use as our industry expert? Because those are really two different things, right? So who do we want to position? As the face of our company, as the industry experts that we could send out to trade shows and conferences and position for media interviews, who we could make tactile, famous, who we could have, you know, scrolling feed around. And I think a lot of that has to do with not just their position in their company, but their personal stance. And how does that align with the company? Because that’s what people are saying is that 82% of companies are more influential and effective when the personal brand of the executives or founder align with my personal values.

Vaden:

so I think there’s a really intentional decision not to just have the opportunity to be the most famous, but who also aligns the most with our core company values, like who exudes, what the company stands for. So that there isn’t this difficult time of trying to connect the personal message to the company message that there’s a natural connection point there that isn’t forced. And so there’s two different things that they’re like, who are the most people facing individuals we have in the, for two different reasons. And then who’s got the most natural alignment. So that is authentic and not fake.

Baer:

love that. That makes perfect sense. And I like the strategic component of that, and it’s sort of reverse engineer to, to find the appropriate people. One of the other parts of this study, though, that gave me a little pause from a company perspective is you found that nearly 60% of Americans said that they would be willing to pay more money to receive services from a professional who does not work for a large company, but has an established personal brand. And, and so what I find interesting there is at some level, we think, how can we create better personal brands within the corporation? But then the corporation is also competing against personal brands who may serve the same audience, sell the same products and services, but outside of a corporate environment, that’s an interesting wrinkle, right? It’s sort of like big manufacturing, retail companies now having to compete against direct to consumer brands who are now selling sweaters on Instagram only, or whatever the circumstances may be. So from a company perspective, Aja, do you advise that company should, should focus mostly on building their own personal brands amongst their executives and other teammates or work with influencers and sort of an influencer marketing construct would be talked about here on social pros a lot, or is the answer somewhere in between?

Vaden:

would say it’s definitely in between. And here’s what I would say to anyone it’s create your own internal influencers. You don’t need to go find influencers. You need to build your own influencers. And more than half of American employees say that they believe companies should not only invest in building the personal brands of their executives, but they should be building the personal brands of the employees. It’s building your own internal force of influencers. And quite honestly, who better to be the influencer for your company than the person who is employed by you. Now you think about it. It’s I think that the statistic is we’re going to spend 60% of our waking, our weight-wise, our waking hours at work, right? And so it’s like, why not turn your employees into your online ambassadors and to your, your, you know, Instagram influencers, your digital influencers.

Vaden:

so it’s also looking into your employee or so going all right, who is already on this track, who’s already doing this and how can we utilize this amazing track that they’re already on to also help them build and grow the company, which would also have financial benefit to them. Right? So I think companies have really got to innovate their ways of thinking of how do we pay our employees? How do we incentivize them? How do we build up our own force of influencers so that we’re doing it within our employee base? I think this is also a huge retention mechanism and an income opportunity for employees and going, wow, I can do this thing on the side. I love doing and never want to leave my company because my company is helping me do it. They’re helping invest in it. And I’m earning money from it.

Vaden:

is, I mean, I have some good friends that are in global HR and they look at all the trends in HR. I think one of the things that we just have to be attuned to as employers today is that there’s been this conversation of the labor war for decades. And the war is over the labor won. The labor has won every single where I, every place I go has assigned now hiring now hiring. I have some friends here in Nashville, Tennessee, that were paying $30,000. Sign-On bonuses just to get employees. I’m like, what is happening? And I think we were, we’ve experienced a real shift in our mindset about work or for the last two years during the pandemic. And now we’re coming back to the workplace and we gotta change. We gotta change the way we think about our employees and how do we utilize them and how do we harness their individual networks and their online networks to actually help grow the company, you know, in the study, which I highly encourage you download.

Vaden:

a great cat case study of this with Victoria secrets. So if you don’t mind, can I just share like a high level, like a minute download on this? So I think this is really fascinating meeting earlier this year, Victoria secret, it’s a great case study. So there’s this amazing thing happening right now, where they’re going through one of the largest corporate rebrands in recent history and a little bit of backstory, and you can go do your own online research here. Victoria’s secret has been losing market share for the last decade. And instead of dumping millions or tens of hundreds of millions into more corporate marketing and advertising that hasn’t been working, they did a real shift over the last 18 months. And they are actually dismantling the angels that have become an iconic part of the Victoria secret brand. They’re not going to do the angels fashion show anymore.

Vaden:

don’t have the toys secret angels anymore. And instead what they did when they eliminated this program is they went out and they saw seven different established personal brands from women who were known for their accomplishments, not their measurements. And these seven individual women are incredibly well-known within their markets and their online followings. You’ve got anyone from tech investors to actresses, to refugees, activists, Olympians, worldwide soccer players, right. There’s really amazing individuals. But most importantly, people who were well-established in their personal brands were clear on what they stood for and had built a very established following of people who were very loyal because they were aligned. So what Victoria secrets is doing is fighting genius in my opinion, and they’re going, we’re not capturing the new market like we need to. So all we need to do is tap into the people who already have those markets.

Vaden:

how do we align ourselves with these personal brands that they can then give us the attention we need to a new market, right. And, you know, the one example I’ll use is Priyanka Chopra. And she also happens to be the wife of Nick Jonas, but separate of her relationship with Nick Jonas, she’s incredibly successful as a tech investor and a Hollywood actress. Well, this is important because Priyanka Chopra, just one of the seven women that they’re partnering with has three times the online following that the entire Victoria secret brand one person. So this, this was not by choice. And you know, this isn’t new per se. You, you know, you’ve had sponsors you know, big companies using people like Britney Spears and Michael Jackson all the way back in the eighties and nineties doing this, but they’re doing it at a whole new level today. It’s about a genuine, authentic following of how do I tap into a market that I don’t have access to. And they’re leveraging personal brands to help grow corporate grants. It’s happening all over the place. And it’s only getting bigger

Baer:

more on the study. Make sure you grab a copy@jdotfreebrandstudy.com. That’s J a y.free brand study.com. AIG Vaden. The CEO of the brand builders group was our guest this week on social pros and age. I wanted to ask you a couple of questions about the mechanics of personal branding and social media today. Since you have so many clients at brand builders group who are out there you know, building their personal brands, using social media, at least at some part all the time. What mistake do you believe most people are making with regards to personal brand in social media when, when they come to brand builders group, what mistake do you see most often?

Vaden:

lot. So how much time do we have? I will narrow it down to just a comfortable I would say the first thing is no one has consistency. It’s just the epic failure of a, there’s no way of letting your audience know what to expect for them, how to engage with them. And I think that’s a huge, it’s a huge mishap for everybody. I think most people love the idea of building an online, social following, but they don’t have the dedication, commitment, and discipline to do it on a regular basis. And I think with anything successful, it comes with consistency. I think people get disenchanted when they’re following, doesn’t go from a thousand to a hundred thousand in a year. And this is a, this is like building an empire and it’s not going to happen overnight for most people. Right? There’s the outliers, but that’s not the norm.

Vaden:

I think consistency is the most important thing we talk about because most are inconsistent. And I think that’s the first thing. Second thing is people do not know what to talk about. So they post nonsense they, they post about such a variety of different things and you become known for not any one thing, because one day you’re talking about food and recipes and the next day you’re talking about sales and the next day you’re talking about nutrition. And the next day you’re talking about your direct sales business that you’re in with their terror. And then the next day you’re talking about leadership, right? And we talk about this all the time at brand builders group. If you talk about everything, you will become known for nothing. So they don’t have a streamlined sense of what is the message that I am trying to share that again, I can become synonymous with.

Vaden:

there’s a part of it. That’s consistency, but there’s another part of, I need to know what I’m going to get from you, right? Am I going to get entertainment? Am I going to get education? Am I going to get inspiration? Or am I going to get all of that? But with one nice through line message. So I know when I come to Jay there, I’m going to learn about marketing and social media, right? That that’s in my, how my brain goes. So if you’re going to follow Aja maiden, then you need to know what you’re going to get from AIG. And we have to be able to tell people that publicly it is not up to them to figure it out. It is up to us to tell them what you’re going to get from me and how you’re going to get it. So I’d be the second thing.

Vaden:

then the third thing, honestly, that we see most people make a mistake in is they spend too much time talking about their products and services and not enough time promoting content and ideas. It’s too much about, they try to skip this, the relationship stuff. It’s I tell people all the time, you got to think about social media and anything online. You have to compare it to what happens in real life, in a one-on-one conversation. And if I was having a one-on-one presentation or a one-on-one conversation with you in real life, I would actually ask you questions. I would get to know you. I would listen to your answers. Then I would talk about what we do and how we do it and why we’re different. And I would talk about the benefits of our products and services way before I ever actually tried to sell you anything. And we skip those steps. When we get online, we just go straight to, here’s my name, here’s my company’s website. And here’s what you should buy from me. And we forget the relationship building process that is necessary for anyone to want to listen to you. So I think that people really need to focus on how can I provide you so much value that I want to give you my money to get more versus how do I give you my, how do I get your money? And then give you value?

Baer:

It’s very utility philosophy. I could not agree more. AIJ let me ask you another question about channels. There are so many places now online to build a personal brand, whether it’s a blog or YouTube or Instagram or LinkedIn or Twitter or snap or tick talk or clubhouse, or a podcast or books, or probably more and more and more when, and I’m sure a lot of your clients ask you that question, like, where should I be? Should I be everywhere? Should I be one place? I’m sure that you’ve heard that question a million times. What do you tell them? Do you say, Hey, do one thing. Well, do you say, Hey, you got to cover all your bases. Obviously the algorithms have changed a lot and continue to do so. What is your advice to your clients?

Vaden:

well, this is three pronged advice, and then I actually forgot the fourth thing that I was going to say earlier. And Cliff’s my mom brain. So I have to go back and tell you this one thing, and then they’ll tell you the answers to the next. So there’s actually four things that people do wrong. And I forgot the fourth one. And it just occurred to me when you said something, I think I could erase everything I just said, and actually say, there’s one thing that everyone does wrong. I’m gonna tell you what it is. You don’t help people get to know you. You spend too much time talking about what you do and not who you are as a human being. I want to see your kids. I want to see your wife. I want to see you on vacation. I want to see you out, having fun.

Vaden:

want to see doing interesting things. And I think that’s a huge part of where most companies make mistakes too, is it’s too forward as do businessy. It’s too professional. And we’re not really living in a professional era. This is a jeans and t-shirt kind of area right now. And we want to know the humanizing side of you, not just the business side. So I had to go back and say that because I fundamentally believe if, if we were all living more into just who we are, we wouldn’t have as many of these conversations off and that to some degree, it’s like, that’s why our company exists. We actually help people bring out who they are in addition to what they do now, where should you be doing all of this is a different question. So I would start by again, got to ask some strategic questions.

Vaden:

I think the first one is the most important, which is who is your audience? And where do they live online? Most people do not know who their audience is and your audience is not everyone. That’s not true. So let’s go ahead and get that out there. If you think you, you, everything you do is just universal. That’s our first problem. It’s not, you have an audience and it’s specific. So step one is who is your audience? Do you even know the answers to how old are they? What gender are they? Do? They have a specific race, ethnicity. They do. They live in a certain place. What are the aspirations? What are their dreams? What are their fears? What questions do they have? Who is your audience? And then to where are they on line? Because I fundamentally believe two things. There are two different types of social media.

Vaden:

the type of social media that you create for, right? And you need to pick a platform in which you are creating for your audience. So for me, I create most of my content for LinkedIn, right? Our target audience are entrepreneurs, executives, and professional service, you know, quote, unquote influencers. I know where those people live and it’s on LinkedIn. So I do most of my creating on LinkedIn. Now there’s another place that I love to spend time, but it’s where I consume, right? So I love to consume my social media on Instagram, right. But it’s because I want to see pictures of fuzzy dogs and the beach and sunset some little kids. Like, that’s what I want to see, but that’s not really where I’m creating. And I think a lot of people get confused and they spend all their time creating for the platform that they just enjoy the most versus where am I going to get the most bang for my effort?

Vaden:

where does my audience actually live? So I think you’ve got to just have clear distinctions that there are some places that you go because you enjoy them. That doesn’t mean that’s where you need to be creating. And you should go to create wherever your audience is. So get really clear on where your audiences and then dedicate most of your time to creating in that platform. And then you can do it in static posts, short form content, long form content, video posts, you, all the things that do it in the platforms of choice, based on where your audience lives, not just where you enjoy to create.

Baer:

think that’s fantastic advice. AIJ I find people get too enraptured by whatever platform they think they can accumulate the biggest audience, the fastest, which today might be tech talk, right? I mean, you can, you can probably get famous quote unquote and attract a following easier on Tik TOK for a number of reasons we won’t get into today. Probably easier there than anywhere else, at least as we record this, but that doesn’t necessarily mean that that’s where your core audience is. And again, ultimately, if you want to try to monetize this, you’ve got to create an audience of people who can pay you, not just an audience of people who can watch you. And so sometimes I feel like we don’t think that through quite quite well enough, indeed.

Vaden:

One of our closest friends and cayenne at brand builders group is also an awesome author of the book. Giftology his name is John Ruhlin and I love as totally stealing this quote from him, but he says, you do not have to have millions of followers to make millions of dollars. Right. And I think that’s so true of like, if this is not about becoming, you know, social media famous, right. This is about how do I use social media as an effective business tool for awareness, for marketing, for lead capture. And we forget that’s a fundamental part of this, right? It’s like for us, it’s social meta media is just a new, it’s a new vehicle for capturing that email address that then sits into my nurture campaign that I then offer services to it’s, you know, the it’s the digital billboard, right. It’s my digital billboard. And I need to put my billboard where my audience is going to be driving past.

Baer:

Not, not on the, on the back road, out to the chicken farm or whatever the circumstances are Less and less at your audience. Yeah. If yeah, if you’re bigger, the poultry game, then I stand corrected study j.free brand to study.com. It’s called trends in personal branding download that age. And we’re going to ask you the two questions that we ask everybody here on social pros going back 500 episodes. Now, first question, what one tip would you give somebody who’s looking to become a social pro?

Vaden:

yes. That’s so good. I love that. I think the number one tip that I would give someone who wants to become a social pro is get good on video.

Baer:

it’s funny. We wouldn’t have always said that, but I think today with every platform, including LinkedIn becoming so video dominant it’s, it’s getting increasingly difficult, not impossible, but increasingly difficult to truly connect without being at least video with Jason, if not video first, I think that’s a really, really good piece of advice. Last question for AIG Vaden, the CEO of the brand builders group is if you could do a video call with any living person, who would it be?

Vaden:

she is my celebrity

Baer:

Vaden:

girl crash. I am her super fan and I could do a video call with anyone. It would be Jayla. So if anyone out there listening has got a friend of a friend of a friend and who knows Ms. Jennifer Lopez, you hit me up.

Baer:

literally cannot believe that you and with all the people that you know, and all the people that you’re adorable, husband, Rory Vaden knows that you have not been able to connect with. J-Lo I’m a little disappointed in UAJ. I feel like this is something that you can make happen. I’m going to work on it personally, because that’s, that’s what I’m going to, I’m going to try and get you that for, for Christmas is going to be a, a J-Lo call.

Vaden:

If it’s Christmas time, you know, it’s so funny. And I’ll tell you one of the things that I love about her just real quick, because I think this is really significant to the audience as well is I was a super fan of the show world of dance. I grew up as a ballerina, little known fact, a dance for 15 years, I was in a company. So I love any type of dance show. I’m just a sucker for it. Rule the dance was so good. And really because J-Lo is so good and on every, not every episode, but on most episodes, she said, this one thing I thought was really important. And I think it’s really important for business people and for anyone in life today. And she goes, it’s just, it’s no longer good enough to be good. There are so many people who are good. You have to be different. People want different, they want unique. They want, and it’s no longer about being good or even great. It’s about being different. So how can you be different? I just love it. Super fan girl crush,

Baer:

fan dancing girl crush on J-Lo our guests this week, AJ Vaden of the brand builders group. Adrian, thank you so much for taking the time. Thanks for putting together this study. It’s a real benefit to everybody. Social pros, listeners. We’ll we’ll download that and enjoy it very much, Andrea. Thanks again. Friends of the show. This is Jay Baer from convince and convert. Thanks so much for tuning into this episode with AJ Vaden, we’ll be back next week with another edition of what is hopefully your favorite podcast in the entire world. The social pros podcast. Don’t forget every single episode, 500 of them maybe available at social pros, podcast.com, show notes, links to the report audio transcripts, the whole, all the wax at social pros, podcast.com. We’ll see you next time. Thanks so much.

EP 500 – Edited (Completed 12/05/21)

by Rev.com

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