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How Chicago Bulls Win in Social by Being Adaptable

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

iTunes Reviews:

It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!

@NathanRKing

I started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!

@phaskell

This show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.

@jacpol74

Thank you so much for providing this not only interesting show, but also fun!

@BrieGF

Luka Dukich, Director of Content for the Chicago Bulls, shares why being adaptable is key for social media success no matter what’s going on in the world.

Please Support Our Sponsors:

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Are you adaptable on social media? How Chicago Bulls Win in Social by Being Adaptable

Adapting to change quickly is something that we’ve all had to master since COVID-19 replaced ‘normal life’ with a great level of uncertainty. But we didn’t just adapt our personal lives to reflect recent changes in the world, we’ve also had to adapt our social media presence.
Luka Dukich, the Director of Content for the Chicago Bulls, has managed to adapt the sports team’s entire social media strategy in response to recent changes with poise, professionalism, and a level of success we can all aspire to.
Luka understands that you “can’t control what you can’t control,” and has found other ways to get creative on social even when no games are going on. He has done an incredible job maintaining and, in many cases, increasing fan engagement across the team’s social media channels.

In This Episode:

  • 05:40 – A look at the unusual content schedule for social pros at the Chicago Bulls
  • 07:49 – How Chicago Bull’s social media team is structured
  • 13:11 – Why Chicago Bulls have other social media accounts separate from the main accounts
  • 20:18 – How they track the demographics of their different social media accounts
  • 22:05 – How Chicago Bull’s content strategy has pivoted in response to COVID-19
  • 29:55 – How Luka and his team engage with their fans on social
  • 33:44 – How Luka handles video and photo rights in publishing
  • 36:05 – How Luka’s agency experience prepared him for his current role
  • 41:03 – How ‘The Last Dance’ impacted the Chicago Bulls

Quotes From This Episode:

Social media is the voice of the team to the fans. Click To Tweet
“We had to get creative & figure out what to say when there’s no games going on” @itsluka
“The fun part & the scary part of working in this industry is that tomorrow is not going to be the same as today” @itsluka

Resources:

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