Hosted By
About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Keep an Open Mind Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones. But what if those collaborators are from a different company entirely? Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of […]
Keep an Open Mind
Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones.
But what if those collaborators are from a different company entirely?
Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, discuss how they successfully navigated a collaborative social media campaign for April Fools’ Day.
Is it best to thoroughly plan these joint exploits or make decisions off-the-cuff? How do you make decisions without a conflict of interest? Do you plan to go viral or just put all you can into connecting with your audience?
Find out the answers to these questions and more in this episode of Social Pros.
In This Episode:
- 4:21 – Luz introduces herself
- 5:02 – Melissa introduces herself
- 6:46 – The audience reaction to their social media collab
- 9:50 – The early stages of the Chili’s-Mattress Firm collab
- 13:39 – How the fan reaction felt
- 16:41 – How they responded to fans after the collab
- 19:36 – How other companies responded on social media
- 21:45 – Engagement goals and metrics
- 25:05 – The do’s and don’ts of social media collaboration
- 29:13 – The benefits of human social listening
- 33:46 – Luz and Melissa’s advice on how to become a social pro
Quotes From This Episode:
“We talk about getting in with trends. We talk about knowing our customers and really understanding our fan base. If we're not able to post freely, do we really understand what makes them tick?” Click To Tweet
“Instead of focusing on virality, it’s about just continuing to have moments of connection with your audience. And through all those moments of connection, it amounts to something much better.” @luzinfante
“I think really making sure you’re listening to what is happening out there is super important.” @Melissa Rivers
Resources:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
