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How Contently Uses Storytelling to Build Human Connections

Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.


Building Through Story

For all of history, human connections have been built through storytelling. It’s only been relatively recent in the overall arc of humanity that strictly fact based history has been recorded. From the gods and goddesses of the Greeks to the folk tales of the Appalachians, stories have been used to pass down knowledge and ideas for thousands of generations.
When it comes to your business, why would it be any different? As Joe Lazauskas and Shane Snow show in their new book The Storytelling Edge, there is hard science that shows storytelling is the most powerful way for you to connect with your audience.
Whether you’re building brand awareness, advertising a product, or educating through your content, stories are the key to building real human connections between you and your customers.

In This Episode

  • How to tell good stories that get your message across
  • Why stories are good for more than just marketing
  • How stories help you connect with your audience

Quotes From This Episode

“If you want to connect with people in a real way, to get them to care about what you have to say, storytelling is a very human way to do that.” — @shanesnow
As humans, we share stories to get to know each other and to get to trust each other. Click To Tweet


Content Experience Lightning Round

We want the best personal story that each of you have about each other.
Joe tells a great story about a time Shane surprised him for his birthday by flying the two of them out to Vegas to watch their mutual friend compete in what sounds like a pretty intense costume party.
According to Shane, Joe has a pretty wild character that he plays at their annual State of Contently meeting named Joey Lazer! Let’s just say there’s a pink tank top and a Bud Lite Lime involved…
See you next week!

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