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How Curiosity Fueled Duarte Garrido’s Social Career

Posted Under: Social Pros Podcast
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Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

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There’s no simple hack for finding success on social. Everyone takes their own path, though not many used to be a chef!
Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career.

Why Curiosity and Resilience Lead to Social Success 

We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week.  

In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members. 

Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career.

In This Episode:

  • 6:17 – Introducing Duarte 
  • 7:07 – Duarte’s path to social media 
  • 12:30 – How curiosity propelled Duarte’s career 
  • 15:25 – Pre-requisites to becoming a social pro 
  • 17:29 – What drew Duarte to Philip Morris? 
  • 23:09 – Why Duarte’s role Philip Morris role felt counterintuitive 
  • 26:39 – How he keeps his team focused on metrics at Standard Chartered 
  • 34:39 – Duarte’s mindset for any social media and marketing team 
  • 35:24 – How to start at a new company as a leader in social 
  • 40:30 – How Duarte views social media 
  • 41:30 – Duarte’s advice for budding social pros

Quotes From This Episode:

“A good social pro is someone who is interested in people because social media is all about connection.” Click To Tweet

“Without content, without engagement, there is nothing substantial you can really do on social media.” – @DGonSocial 

“We are essential to make loads of other parts of the business successful.” – @DGonSocial 


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