Skip to main

How Employee Social Content Powers The Best Place To Work In The World

Authors: Carmen Collins
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

iTunes Reviews:

It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!

@NathanRKing

I started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!

@phaskell

This show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.

@jacpol74

Thank you so much for providing this not only interesting show, but also fun!

@BrieGF

Carmen Collins, Employee/Employer Brand & Social Media Lead at Cisco (#WeAreCisco team), joins the Social Pros Podcast to talk about the power of employee social content and how it can help brands build engagement and impact their audience.

Please Support Our Sponsors:

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Use Employee-Generated Content to Add Empathy“Employee generated content is so powerful because you can put yourself in somebody else's situation.”

Using social media for employer and employee branding and recruitment is something that nobody does better than Employee/Employer Brand & Social Media Lead at Cisco (#WeAreCisco team), Carmen Collins.
Carmen is a leading force in employee and employer communications and actively gives employees a voice on social media. Brands want to use social media to engage with their audience and promote what’s going on with their business, but how should they determine what to promote? And, how can brands be sure that what they share on social media will be representative of the brand and impactful to their audience?
Carmen emphasizes the importance of having empathy, which is something that many brands confuse with authenticity. To have empathy, brands must be empathetic. It seems obvious, but many brands miss the mark here. Carmen’s solution is to seek help from employees. In her opinion, employee-generated content adds empathy.”

In This Episode:

  • 05:46 – The difference between employee-generated content and brand-generated content
  • 08:39 – How to triangulate new channel opportunities
  • 11:02 – How Cisco has adjusted their content creation process in light of the shift to remote work
  • 13:11 – How to ensure employee social content represents your brand
  • 17:01 – Whether Cisco’s core audience is existing or potential team members
  • 19:17 – How to amplify employee content on social media
  • 24:10 – How Cisco approaches paid amplification and targeted ads
  • 27:48 – What to consider when selecting a specific audience to market employment messages
  • 30:25 – How Cisco decides what to publish
  • 35:23 – Whether Cisco carries out studies to measure employee retention, communication, and their overall impact

Quotes From This Episode:

Our entire reason for being is to give our employees voices. Click To Tweet
“When our employees’ lives changed, their content changed.”

Resources:

Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top, from each of our team members at Convince & Convert. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer