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How Giving Back to Your Community Inspires More Engagement

Authors: Jess Michael Georgiou
Posted Under: Influence Pros Podcast
About Influence Pros Podcast:

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows—including free downloadable resources—at

Michael Georgiou, CMO of Imaginovation, joins the Influence Pros Podcast to uncover details about the necessity for research, personality, and most of all inspiration to build community.

Michael Georgiou_InstagramAre You Helping?

Think it’s all about you?
Not so. Michael Georgiou is living proof that success comes from serving your market diligently and generously while taking the time to add personal touches. Michael believes in research, knowing your message, giving back to community, more research, and keeping your own inspiration alive by inspiring others.
Imaginovation is an exciting web design and development company that thrives on the passion for using well-developed strategies and the latest technologies to provide customers with top of the line marketing and communications products. We’re all anticipating their launch of Imagine Commerce at Catalyst 2016!

In This Episode

  • How to find inspiration by inspiring others
  • Why it’s important to always be researching
  • Why it’s essential to focus on one message
  • How to give back to your consumer
  • How to utilize video content to increase engagement
  • Why infusing personality into your messaging is key


Quotes From This Episode

“We try to have a good motive and intent with everything we do.” —@MGeorgiou22
“We really needed to get to another level and personalize everything that we were doing—in terms of our imagery, the way we’re reaching out, in terms of making sure that our audience is highly targeted, and doing a little more research on the front end—before we even started our outreach and the implementation of our strategy.” —@MGeorgiou22
“For me an influencer is someone that’s really trying to make a difference in the community, really trying to give back to their audience.” —@MGeorgiou22

“You can make a difference with everything that you’re doing. It doesn’t matter what you’re doing. It’s all very vital. You have to put a lot of effort in the beginning and try to know what your motive and your intent is for your audience.” —@MGeorgiou22

“We try to give back with insightful content and knowledge to our audience.” —@MGeorgiou22
“If it’s impacting them in a positive way, they’re coming back to the website and the call to action, the conversion is going to be higher.” —@MGeorgiou22



Would You Rather

Would you rather live in “The Walking Dead” universe, or the “Jurassic Park” universe?
I would rather live in “Jurassic Park” because I really do love dinosaurs. I actually wanted to be a paleontologist when I was little.
Would you rather never be able to stop dancing, or never be able to stop singing?
I would say dancing, because I actually am a salsa dancer.
Would you rather be able to control fire, or control water?
I would rather be able to control water. Then I could control the sea level so that our world doesn’t go under!

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