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We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.
How Golin Served Up a Winning Campaign for McDonald’s
When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign?
On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign.
Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.
In This Episode:
- 0:00 – Introduction
- 4:26 – Introducing Josh Rangel
- 4:55 – How social has evolved at Golin
- 6:13 – Unpacking Golin’s McDonalds campaign
- 14:27 – Would they pull it off now?
- 16:41 – Earned media and authenticity
- 21:13 – Guiding clients through social challenges
- 24:15 – How to deal with burnout
- 28:20 – How Josh staffs teams at Golin
- 32:32 – Influencers changing the face of social
- 36:06 – Josh’s final two
- 41:13 – Outro
Quotes From This Episode:
Earning attention has always been a part of my DNA. Share on X“People are hit with thousands and thousands of messages and media a day. They’re scrolling so fast so something that captures their attention really has to be breakthrough.” @rangelie
“Self-care is of vital importance because if our teams burn out, it’s not just a work thing but it’s going to impact their personal lives.” @rangelie
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