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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.
How Golin Served Up a Winning Campaign for McDonald’s
When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign?
On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign.
Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.
In This Episode:
- 0:00 – Introduction
- 4:26 – Introducing Josh Rangel
- 4:55 – How social has evolved at Golin
- 6:13 – Unpacking Golin’s McDonalds campaign
- 14:27 – Would they pull it off now?
- 16:41 – Earned media and authenticity
- 21:13 – Guiding clients through social challenges
- 24:15 – How to deal with burnout
- 28:20 – How Josh staffs teams at Golin
- 32:32 – Influencers changing the face of social
- 36:06 – Josh’s final two
- 41:13 – Outro
Quotes From This Episode:
Earning attention has always been a part of my DNA. Click To Tweet“People are hit with thousands and thousands of messages and media a day. They’re scrolling so fast so something that captures their attention really has to be breakthrough.” @rangelie
“Self-care is of vital importance because if our teams burn out, it’s not just a work thing but it’s going to impact their personal lives.” @rangelie
Resources:
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