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How Holiday World Uses Social to Delight Roller Coaster Fans

Authors: Ray Buckner Paula Werne
Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


The Value of Responding to Customers

Whether executed through paid ads, live video, or the ever-evolving world of content marketing, social is a tried and true way to reach your audience. While businesses have embraced social as a marketing channel, it’s also a way for customers to reach your business. A successful social strategy is about connecting with your audience, and this means responding to customers.
Whether they are looking for support, answers, troubleshooting, or even paying a compliment, when your customers reach out to you through social media, they are looking to be heard. As Paula Werne says, the most important thing is that you show them that you’re listening.
Whenever someone reaches out to you, it is imperative that you respond. Responding to customers is one of the most valuable things you can do with your business’ social, whether you are responding with a solution or simply letting them know that you see their comment and are looking into it. When customers know they are heard and feel cared for, loyalty has room to grow.

In This Episode

  • How Holiday World created a talk trigger with free sodas.
  • How to use Facebook to give real-time updates.
  • How to find user-generated content.
  • How to manage year-round social for a seasonal product.
  • Why any avenue for marketing can become a channel for customer service.
  • Why responding to customers is a critical aspect of social.

Quotes From This Episode

“First impressions are so important.” — Paula Werne
“We try to help our employees understand how important it is to treat people right because they’re building memories that they’re going to treasure for the rest of their lives.” — Paula Werne
“People communicate how they want to communicate.” — Paula Werne


See you next week!

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