Ryan Boyles, Senior Social Media Strategist at IBM / AI Applications, discusses how IBM uses social to connect with their audience.
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Creating meaningful connections with customers and prospects is something that every brand should actively try to achieve. The good news is that you already have the perfect tool to foster relationships and connect with customers – social media.
Ryan Boyles, the Senior Social Media Strategist at IBM/AI Applications, understands the power of social media and how to leverage social platforms to find and connect with ideal customers. However, it’s not just the social media team that needs to become ‘social pros’ – everyone in the organization from the top down must be ‘plugged into social.’
The way that brands use social media has evolved and more leaders and executives are embracing and engaging with customers and prospects on social media platforms. This is great news for any social practitioner who once struggled to convince their leaders about the true value of social media.
“We use social to engage with our user community in meaningful ways” – Ryan Boyles
“I know everybody says content is king, but for me it’s all about context” – Ryan Boyles
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