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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Rick Wion, Senior Director of Consumer Engagement of The Kellogg Company, joins the Social Pros Podcast to talk about social media from a corporate level and why brands need to be more selective with what they share on social.
Be Selective About Your Social Media
As social media has evolved, those who work with social media marketing have gained more freedom to make crucial decisions around what goes out and what doesn’t.
Not every company update or press release has to be broadcasted on social media. As Rick Wion, Senior Director of Consumer Engagement of The Kellogg Company said, “for social, we really just need to focus in on this one component of things versus supporting every part of every program with a plethora of social content.”
The hard truth is that not every update is “social media worthy.” Brands need to be more selective about the content they share on social media. Making sure your brand communicates authentically is vital. Being attuned to what your audience wants to see from you is perhaps even more important.
In This Episode:
- 03:12 – How social media marketing and communications have evolved
- 07:11 – How the evolution of social media has impacted how Kellogg’s constructs their social media and consumer engagement teams
- 10:30 – How Kellogg’s uses social media to have important conversations with their audience around food security
- 12:48 – How the brand’s messaging and timing of messages have changed since the pandemic
- 16:19 – How being classified as an essential business impacted the company, social media team, and business operations during the pandemic
- 18:43 – How Kellogg’s uses data and research to shape conversations on social media
- 23:25 – How Tony the Tiger helps to share the brand’s voice on social media
- 25:45 – How to empower an organization to leverage social media listening and insights
Quotes From This Episode:
“We’ve focused on understanding who our audiences are & what they react to the most”
You need to resist the temptation to assume that what you want to say is exactly what your consumers want to hear Click To Tweet
Resources:
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