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How Logging Off Makes You a More Productive Content Marketer

Authors: Testing LeBreton Blake Snow
Posted Under: The Content Experience Show
Content Experience Show Logo
Hosted By
Testing LeBreton

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Blake Snow, author of Log Off, joins the Content Experience Podcast to discuss how logging off and offline rest foster creativity in digital marketers.

Blake Snow

Why Boredom Is Good for the Brain

How can digital marketers stay relevant within the noisiest media culture in history? By disconnecting from the digital world entirely, says Blake Snow.
Blake, author of Log Off, is an expert on the many ways that offline rest benefits our ability to process experiences, form new ideas, solve problems creatively, and absorb new information. Stepping back periodically, Blake says, is the key to building the stamina required to stay visible in a content-saturated culture where “you’re only as good as your last post.”
In this special one-on-one interview with Randy, Blake breaks down the process of stepping back and broadening your perspective on content marketing. Disconnecting may seem counterintuitive in a fast-moving digital world, but as Log Off proves, it’s the key to longevity for every marketer.

In This Episode

  • The experience that awakened Blake to the life-changing effects of logging off.
  • How periods of boredom help us process ideas and nurture our creativity.
  • Five truths for building successful, memorable content.
  • Advice for creating meaningful work in the most crowded media market in recorded history.

Quotes From This Episode

“Most failing content campaigns only talk about themselves.” – @blakesnow
You're only as good as your last post. Click To Tweet
“When we break away from what we’re doing, it gives our intellect a chance to breathe and exhale and process and take things in.” – @blakesnow
“‘Brand’ has lost some of its value. Now, we only care about great content.” – @blakesnow


Content Experience Lightning Round

What’s your favorite location to go for a cultural food experience?
Blake loved the culinary experiences he had during a recent trip to the Dominican Republic!
See you next week!

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